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Information and Technology based Marketing

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Introduction:
"Information- and Technology-based Marketing" addresses how to use information technology to learn about and market to individual customers. Every company is emphasizing to make marketing decisions in the areas of segmentation, product offerings, pricing, distribution and promotion. Increasing use of information and communication technologies is shifting market power from suppliers to consumers; ensuing consumer empowerment is presented as an unintended consequence of marketing. Marketing implications arising from this consumer empowerment are examined in terms of a process where control and management by suppliers over consumer access and ennoblement are increasingly difficult. The Information technology has produced a revolutionary new way for businesses to communicate and interact with their customers. The role of marketing strategies in fostering controlled consumer empowerment is reflected in the development of information-based consumer-centric marketing strategies that seek to enable and control delegation.
Every company from small firms to Fortune Companies are racing to make their mark in cyberspace with their own “Home Pages” on the world wide web (www). Internet growth is creating opportunities for marketers. The number of Internet users around the world is constantly growing.
As Internet users are growing day by day; so are Internet a advertiser because they can easily, effectively and efficiently communicate their products or services to targeted mass audience. Add to this the fact that Internet users are well educated with high incomes, it is only logical to conclude that Internet surfers are a desired target for advertisers.
Before the development of the web, news was slow moving and organizations could take their time to develop structured responses to problems. Currently, rapid developments in consumer generated media sites mean that the general public can quickly air their views. These views can make or break a brand. Consumers trust these published opinions and base their buying decisions on them. For example, eBay’s success has been based on their system of feedback ratings, which provides consumer opinions of sellers. Any information available to company potential clients affects company reputation and their buying decisions. The influence of the information and technology on business over the next five years will be great. A the Web is beginning to shake the foundations of the advertising industry as it transforms how even offline media, such as radio, TV and print advertising, is purchased. Marketers are seeking to take advantage of vast audiences for social media sites, and tap into their inclination to participate and interact online, as well as their potential to amplify and transmit targeted messages.
Many marketers are looking to expand their messaging from TV to the Web and mobile handsets. Successful clients will develop competencies not only in broadband video ads and mobile marketing, but also in cross-media measurement and optimization. Businesses need to work harder to expand their Web audiences and customer bases online by stealing them from competitors, while also segmenting and targeting specific audiences. Companies must continue to emphasize effectiveness in their online tactics by obtaining insightful analysis of the behavior of Web site visitors, optimizing advertising and marketing budgets across the increasing number of tactics available, managing search-marketing portfolios effectively and reaping branding benefits along with direct marketing benefits from them.
Internet effectiveness might also include judicious investment in Web site development. Employing rich interfaces popularized by Google Maps, for instance, creates more satisfying experiences for users. Internet effectiveness will also involve semi-automatic optimization of Web sites and landing pages to get the maximum return.

Number of Pages of Project Report:80
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
2. Information And Technology Based Marketing Vs Traditional
3. Marketing
4. Components Of Information And Technology Based Marketing
- Internet Marketing
- E-Mail Marketing
- Database Marketing
- Mobile Marketing
- Search Engine Marketing
- Viral Marketing
- Tele Marketing
- E-Commerce
- Proximity Marketing
5. Designing Information And Technology Based Marketing Mix Programs
- Marketing Strategy
- Customer Relationships
- Product
- Pricing
- Communication
- Distribution
- Branding
6. Articles
7. Bibliography


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