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Trends Of Retail Industry in India: “A Comparison between Kirana and Organised Retail”

Rs. 1,500.00

Introduction: The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80’s and accelerated through the 90’s has begun to impact the structure and conduct of the retail industry.
The concept retail, which includes the shopkeeper to customer interaction, has taken many forms and dimensions, from the traditional retail outlet and street local market shops to upscale multi brand outlets, especially stores or departmental stores.
Hence, focusing on two aspects of retail marketing i.e. Store Retailing and Nonstore Retailing. Store Retailing as the departmental store, which is a store or multi brand outlet, offering an array of products in various categories under one roof, trying to cater to not one or two but many segments of the society and Nonstore Retailing as the direct selling, direct marketing, automatic vending.
Therefore, this concept of retail marketing through organised retail stores, which is coming up in a big way in India was decided to be studied in detail.
The objective being to assess the various parameters that influences a buyer to shop at organised retail food and grocery store thereby contributing to its turnover (in terms of sales and profits) hence leading to its overall success.
The extensive research brought me to conclude that departmental stores are soon emerging on the top priority lists, amongst the shopping spree in Delhi, as they seem to derive immense pleasure as shopping is considered as a experience now rather than a task and exposure to variety under one roof, in their extremely busy lives, when they don’t have time for things.
The organised retail food and grocery stores make constant efforts to induce customers to visit the store by discount offers.
Most of these stores believe in creating not just a marketing activity with its customers, but rather favour relationship building with him so as to convert first time customers into a client. They provide better parking facilities to customers and the facility to examine the product. They also offer a wide range of payment options to customers.
Hence this document entails me through these aspects in great detail, helping me to understand the concept of retail marketing through departmental stores in Delhi.

Number of Pages of Project Report:
Package Includes: Synopsis/Project Proposal +Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction and Objectives
2. Retail Scenario
- Literature Scenario
- Overview
- Store Retailing
- Retail Pricing
- Chain Stores
- Visual Merchandising
- Store Layout
- Space Planning
- Critical Issues in Retail Store
- Retail Trends in past few years
- Large Retailers move across formats

3. Introduction to the Study
- Research Methodology
-- Scope
-- Research Design
-- Sampling Design
-- Data Sources
-- Research Instrument
- Mode of Survey
- Identification of Problem
- Relationship between Shopping Utility and Store Performance

4. Findings of the Survey

5. Discussion based on analysid

6. Conclusion

7. References and Bibliography

8. Appendix

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