Introduction: The first chapter of the findings deals with
the history of Nokia- how it has come to its present form and different phases
of the growth of the company and it is followed by the profile of the company
internationally and different business units of Nokia with their objectives
and then followed by the marketing strategies & the company’s operations
internationally.
Then we talk about operations in India where introduction is given of cellular
telephony in India and we talk how cellular company and cell manufacturers are
closely related. This section is finished with a profile of Nokia.
After this we talk about marketing strategies of Nokia in India and it has been
divided into product, price, place and promotions followed by community involvement
activities of Nokia internationally in which they take active interest and they
promote themselves as an environmentally friendly company. It is followed by
the production strategies of Nokia and then how Nokia has profiled its customers.
Then the SWOT analysis of the company followed by competitor’s analysis
and we concentrated on Samsung prominently as it follows Nokia very closely
in terms of market share. How Nokia plans to be ahead in future and maintain
its numero uno position in handsets industry. At the last we deal with limitations
of the project. We finally concluded by recommendation and at last we have appendix
in which the different ad campaigns, both print and TV Commercials are considered
and it has both national and international advertisement.
The main objectives of the project are:
- To understand the marketing and advertising strategies of Nokia.
- To analyze the strategies and its effect on the corporate profile of the company
- To compare the strategies of Nokia with its competitors and to analyze its
strengths.
- To realize the role being played by advertising and promotion on the change
in sales volume of the company
- To understand the future trends in advertising and marketing in mobile handsets
sector especially.
- To understand the international operations of the company
Number of Pages of Project Report: 124
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Synopsis
2. Objectives
3. Theoritical Overview
- Basics of advertising and marketing
- Colour
- Appeals
4. Methodology
5. Findings
- History of Nokia
- International Profile of Nokia
- Business Units
- Objectives of Company
- Marketing Strategies International
- Indian Operations
- History of Cellular Telephone
- Cellular Company v/s Cell Manufacturers
- Profile of Nokia in India
- Product
- Price
- Place
- Promotions
- Community Involvement Activities
- Production Strategies
- Customer Profiling
- SWOT of Nokia
- Competitor analysis of Nokia
- Marketing Strategy of Samsung
- Road to the Future
6. Limitations
7. Conclusion
8. Recommendations
9. Annexure
10. Bibliography