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Impact of Advertising in B2B Marketing

Rs. 2,500.00



Introduction:
Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called advertisement it must be paid for.

In the real sense, it is the method used by companies for creating awareness of their products, as well as making new products known to the new and potential consumers.

This thesis however, centers on the impact of advertising on the sales volume of a product. This work will shed light on how advertising can really affect a consumerís buying decisions in a growing economy like that of Nigeria and how successful advertising can keep businesses going even in the midst a tough competition.

More so, advertising as a promotional tool also tends to remind, reassure and influence the decisions of the consumers because an advertisement itself enlightens, educates, and persuades consumers on their acceptability of the product offering.

Advertisement in such a media as print (newspaper, magazines, billboards, flyers) or broadcast (radio, television) typically consist of pictures, headlines, information about the product and occasionally a response coupon. Broadcast advertisement on the other hand consists of an audio or video narrative that can range from 15seconds spots to longer segments known as infomercials, which generally last 30 to 60 minutes. (Busari
2002)

Advertisements can also be seen on the seats of grocery carts, on the wall of airport walkways, on the sides of buses, airplane and train. Advertisements are usually placed anywhere an audience can easily and/or frequently a access visual and/or video. (Busari 2002)

Number of Pages of Project Report: 60
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
CHAPTER 2: LITERATURE REVIEW
STATEMEMNT OF THE PROBLEM
OBJECTIVES OF THE STUDY
SCOPE OF THE STUDY
CHAPTER 3: RESEARCH METHODOLOGY
†RESEARCH DESIGN
†DATA SOURCE
†SAMPLING UNIT
†SAMPLING SIZE
†SAMPLING TYPE
†TOOLS OF ANALYSIS
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
SUGGESTIONS AND RECOMMENDATIONS
CONTRIBUTION FROM THE STUDY
LIMITATIONS OF THE STUDY
FUTURE DIRECTIONS FOR FURTHER RESEARCH
QUESTIONNAIRE
REFERENCES


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