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Attitudes And Opinion Of Consumer Towards LG Electronics Products

Rs. 1,500.00



Introduction: The project report will help you to have a clear view of the LG Electronics company. The main work is to know the Brand Awareness among the consumers. To track the consumers behaviour towards consumer durable goods of LG electronics.
The basic purpose of the project is to get an inside view of the company. The main work is to know the Brand Awareness among the consumers. To track the consumers behaviour towards consumer durable goods of LG electronics.
Through the survey we basically meant to find out how much does a consumer remember the brand name, what all factor effect his purchase decision.
It also helps the company to get to know whether the exclusive showrooms effect the buying decision of the consumers or not.
The survey helps the company in setting up new showrooms, availability of finance options for consumers, advertising strategies & the pricing decisions of the products.
Finally, the market survey is being done to get an idea of how customers behave when they come out to buy electronic goods. The survey is also helpful in getting an overview of brand loyalty and product preferences of the customers.
Major Objectives:
- To know which all other electronics companies are key players.
- Features and services that influences the customer while he /she is into buying any LG products.
- Customers perception regarding the services provided by the LG Electronics.

Number of Pages: 85
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents:
1. Introduction to the Industry
2. Introduction to the Company
3. Research Methodology
- Title
- Objectives
- Scope of the Study
- Significance of the Study
- Research Design
- Sampling Methodology
- Limitations
4. Facts and Findings
5. Data Analysis And Interpretation
6. Recommendations
7. Conclusions
8. Bibliography
9. Annexure
- Questionnaire





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