Introduction: The project report will help you to have a clear
view of the LG Electronics company. The main work is to know the Brand Awareness
among the consumers. To track the consumers behaviour towards consumer durable
goods of
LG electronics.
The basic
purpose of the project is to get an inside view of the company. The main work
is to know the Brand Awareness among the consumers. To track the
consumers behaviour
towards
consumer durable goods of LG electronics.
Through the survey we basically meant to find out how much does a consumer remember
the brand name, what all factor effect his purchase decision.
It also helps the company to get to know whether the exclusive showrooms effect
the buying decision of the consumers or not.
The survey helps the company in setting up new showrooms, availability of finance
options for consumers, advertising strategies & the pricing decisions of
the products.
Finally, the market survey is being done to get an idea of how customers behave
when they come out to buy electronic goods. The survey is also helpful in getting
an overview of brand loyalty and product preferences of the customers.
Major Objectives:
- To know which all other electronics companies are key players.
- Features and services that influences the customer while he /she is into buying
any LG products.
- Customers perception regarding the services provided by the LG Electronics.
Number of Pages: 85
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)
Table of Contents:
1. Introduction to the Industry
2. Introduction to the Company
3. Research Methodology
- Title
- Objectives
- Scope of the Study
- Significance of the Study
- Research Design
- Sampling Methodology
- Limitations
4. Facts and Findings
5. Data Analysis And Interpretation
6. Recommendations
7. Conclusions
8. Bibliography
9. Annexure
- Questionnaire
