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To Study the impact of credit and financing policies to small and medium term enterprises at axis bank and comparative analysis of product mix used in other banks for small and medium term enterprises

Rs. 2,500.00



Introduction:
Axis Bank Limited is an Indian financial services firm headquartered in Mumbai, Maharashtra. It had begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC), General Insurance Corporation Ltd., National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United India Insurance Company.
Small and Medium Enterprises play a vital role for the growth of Indian economy by contributing 45% of the industrial output, 40% of exports, 42 million in employment ,create one million jobs every year and produces more than 8000 quality products for the Indian and international markets. As a result, MSMEs are today exposed to greater opportunities for expansion and diversification across the sectors.
Axis Bank SME business is segmented in three groups: Small Enterprises, Medium Enterprises and Supply Chain Finance. Under the Small Business Group a subgroup for financing micro enterprises is also set up. Axis bank is the 1st Indian Bank having TCDC cards in 11 currencies.
Axis Bank is actively involved in microfinance and extends financial assistance to Microfinance Institutions (MFIs). The Bank commenced lending to the microfinance sector in the year 2005. We extend credit facilities to MFIs working for economic empowerment of micro-entrepreneurs and low income earners by providing financial services in a sustainable, ethical and profitable manner. The Bank primarily extends term loans and cash credit limits to established and well rated MFIs. These facilities are for on-lending to their clients.
Henceforth the project is best suited for me to learn all the marketing integrated tools used by small and medium term enterprises and the impact of policies on the growth of small and medium term enterprises and comparative analysis with other banks.

Number of Pages of Project Report: 82
Package Includes: Synopsis/Project Report + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:

EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
1.1 CREDIT RISK
1.2 INSTRUMENTS OF CREDIT RISK MANAGEMENT
1.3 PORTFOLIO MANAGEMENT
1.4 LOAN REVIEW MECHANISM (LRM)
1.5 RBI GUIDELINES FOR CREDIT TO SMES
CHAPTER 2: THEORETICAL FRAMEWORK
RISK RATIO
TOTAL IMPACT OF RISK
RISK AND REWARD
TYPES OF RISK
CHAPTER 3: LITERATURE REVIEW
CHAPTER 4: RISK MANAGEMENT SYSTEMS IN BANKS
CHAPTER 5: INDUSTRY PROFILE: SMES
CHAPTER 6: COMPANY PROFILE: AXIS BANK
CHAPTER 7: RESEARCH METHODOLOGY
TYPE OF RESEARCH METHOD
THE SAMPLE
DATA COLLECTION
DATA ANALYSIS METHOD
LIMITATIONS
CHAPTER 8: DATA ANALYSIS
ANOVA TEST
GRAPHICAL PRESENTATION
FINDINGS
RECOMMENDATIONS
CONCLUSIONS
BIBLIOGRAPHY
APPENDIX: QUESTIONNAIRE



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