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Sales Skills & Sales Process in the Insurance Market (Methodology followed by 'ICICI Prudential')

Rs. 500.00



Introduction:
In life every human being is exposed to an element of risk, commonly defined as the possibility of loss. These broadly relate to two spheres-our live and our material possessions. Further, every loss has two implications: financial loss and non financial. For instance when a person dies, the family suffers a grievous emotional loss, which can perhaps never be compensated. But the family also suffers another significant financial loss. Particularly person who dies was an earning member or even potentially earning member. There are then concerns about the financial stability of the dependents. Similarly, when a factory is gutted in a fire, there are other considerations: the effort to rebuild the factory, the future of workers and the fate of suppliers and consumer attached to business.

Life insurance is man’s answer to the vagaries of life. If you cannot beat manmade and natural calamities, well, at least be prepared for them and their aftermath. Life insurance is a contact between two parties-the insurer (the life insurance company) and the insured (the person or entity seeking to cover) wherein the insurer to pay the insured for financial losses arising out of nay unforeseen events in return for a regular payments of ‘premium’.

Liberalization and reforms have the potential to change the complexion of an industry. The Indian insurance is no exception. In bid to make it more effective, the government has opened up insurance sector for private players. Let us see rationale for opening up insurance in India.

ICICI prudential came together in 1993 to form prudential, ICICI Asset Management Company, which has today emerged as one of the leading mutual funds in India. The two companies bring together two of the strongest financial service brands in Asia, known for their professionalism, excellent quality of service and long term commitment to you. Riding on the success of this relationship, the two companies joined hands once more in 2000, to prom ICICI Prudential Life Insurance, with a commitment to provide leading-edge life insurance solution.

Number of Pages of Project Report: 25
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Preface
2. Executive Summary
3. What is Insurance?
4. History of Insurance Sector
5. Insurance sector reforms
6. Need for privatization in insurance
7. About the company
8. SWOT Analysis
9. Findings & Suggestions
10. Conclusion
11. Bibliography


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