Introduction: This research is on the topic ‘To study
and analyze advertising strategy of Max New York Life Insurance Company Ltd.
through customer perspective in comparison to other 5 private players.’
This study deals with comparing Max New York Life advertising strategy with
the other players. It will compare the strategy on the basis of market share,
advertising budget, promotional activity and premium collected. The objectives
of the project are:
1. To study the advertising strategies of Max New York Life Insurance Company
Ltd., HDFC Standard life Insurance Co. Ltd., TATA AIG, ING Vysya life insurance,
ICICI Prudential Life Insurance Co. Ltd., and Life Insurance Corporation.
2. To compare these companies on the basis of market share, premium collected,
advertising budget, and promotional activities.
3. Understanding whether the company is meeting its goals through its advertising
strategies.
4. To know about consumer preferences, behavior and their responses towards
the organization and its product and services through advertisements.
5. To study the awareness level towards the organization in the minds of consumer.
6. To compile the results of the study and analyze it.
7. To find learning from the study.
8. To interpret the analyses and give recommendation and conclusion.
Number of Pages of Project Report: 78
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Executive Summary
2. Introduction
- Industry Dynamics
- Need For Advertising
- Celebrity Endorsement
3. Research Objective
4. Research Methodology
5. IRDA Advertising Regulations
6. Max New York Life Insurance
- Introduction
- Company Profile
- Business Philosophy
- Concept Of Advertising
- Market Share
- Premium Collected
- Promotional Activity
7. Advertising Strategy
- HDFC Standard
- ICICI Prudential
- TATA AIG
- Max New York Life
- ING Vysya
8. Analysis And Findings
9. Recommendation
10. Learning’s
11. Conclusion
12. Limitation
13. Reference
14. Annexure
- Questionnaire
