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Analysis of Consumer Behavior for FORD FIESTA

Rs. 500.00



Introduction:
Automobiles have become an indispensable part of our lives, an extension of the human body that provides us faster, cheaper and more convenient mobility every passing day. Behind this betterment go the efforts of those in the industry, in the form of improvement through technological research. What actually lie behind this betterment of the automobiles are the opinions, requirements, likes and dislikes of those who use vehicles. These wheeled machines affect machines affect our lives in ways more than one. Numerous surveys and research are conducted throughout the world every now and then to reveal one or the other aspect of automobiles, be it about the pollution caused due to vehicle population in cities, or rising motor accidents and causes, vehicular technology, alternative medicine and so on.
Irrespective of these above aspects there is one more thing, which also needs attention is customer satisfaction. Customer satisfaction is abroad term, which includes many things like post sale service satisfaction, dealership locality towards customers, way of treatment at these dealerships and service stations, solving the customers problems and concerns to their full satisfaction and so on.
Ford Motor Company entered the business world in June 16, 1903, when Henry Ford and 11-business associate signed the company’s articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the world’s largest corporations.

Number of Pages of Project Report: 34
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Preface
2. History of Ford Motor Company
- The Dream Becoming Business
- Ford First Vehicle
- The Concept of Dealership
3. History of Ford India
4. Research Objective
- Data Collection Methods
- Sampling Plan
5. About Ford Fiesta
- Mark 1:- Birth of the Fiesta
- Mark 2:- A Facelift
- Mark 3:- 5 Doors
- Mark 4:- A New Look
- Mark 5:- Minor Restyle
- Mark 6:- Third Generation
- Awards to Fiesta
- Feature of Ford Fiesta to be launched in India
6. Analysis of Questionnaire


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