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Dimensions of Quality in Customer Relationship Saving Account: Standard Chartered

Rs. 1,000.00

Standard Chartered Bank has been established for over 140 years. It spans the developed and emerging economics of the world with a network of over 500 officers in more than 40 countries.
With a mission to build a world class bank, Standard Chartered has adopted the strategies of:
- Building a world class business: focus on core business, provide superior customer service, and generate maximum returns and benefits for shareholders.
- Staying lean and focused: is vest in core business, optimal usage of resource, and manage performance by balancing cost and risks.
- Recognized as a winning organization: develop capability to the fullest, instill global thinking, inject of pride in to people to get connected to Standard Charted Bank.
The Standard Chartered Bank a global presence it has acquired good recognition in India also. This can be attributed to the fact that the products and services being offered by the bank have been carefully developed, over the years, after studying the subtleties of Indian market.
The bank offers a wide range of products and service s to meet the requirements of varied customers, as customer satisfaction is their prime concern. They aim at making banking convenient for their customers by offering services like Internet banking, mobile banking, doorstep banking, ATM Service and so on. Each service / product, offered by the blank is designed for a particular market segment. Moreover, getting along with Standard Chartered is a status symbol for people and really feels proud to be with Standard Chartered.

Number of Pages of Project Report: 81
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
- Background of the Organization-Past History, Present Profile and Future Plans.
- Hypothesis
- Extent & Limitations
- Products & Services offered by Standard Chartered Bank
- Savings Account
- Excel Banking
- Current Account
- Phone Banking
- Electronic Clearing System
- Investment Advisory Services
2. Findings & Analysis
3. Research Methodology
- Data Collection Methods & Instruments
- Sampling Plan
- Field Work Plan
4. Conclusion
5. Recommendations
6. Limitations
7. Bibliography
8. Annexure

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