Introduction:
Standard
Chartered Bank has been established for over 140 years. It spans the developed
and emerging economics of the world with a network of over 500 officers in more
than 40 countries.
With a mission to build a world class bank, Standard Chartered has adopted the
strategies of:
- Building a world class business: focus on core business, provide superior
customer service, and generate maximum returns and benefits for shareholders.
- Staying lean and focused: is vest in core business, optimal usage of resource,
and manage performance by balancing cost and risks.
- Recognized as a winning organization: develop capability to the fullest, instill
global thinking, inject of pride in to people to get connected to Standard Charted
Bank.
The Standard Chartered Bank a global presence it has acquired
good recognition in India also. This can be attributed to the fact that the
products and services being offered by the bank have been carefully developed,
over the years, after studying the subtleties of Indian market.
The bank offers a wide range of products and service s to meet the requirements
of varied customers, as customer satisfaction is their prime concern. They aim
at making banking convenient for their customers by offering services like Internet
banking, mobile banking, doorstep banking, ATM Service and so on. Each service
/ product, offered by the blank is designed for a particular market segment.
Moreover, getting along with Standard Chartered is a status symbol for people
and really feels proud to be with Standard Chartered.
Number of Pages of Project Report: 81
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Introduction
- Background of the Organization-Past History, Present Profile and Future Plans.
- Hypothesis
- Extent & Limitations
- Products & Services offered by Standard Chartered Bank
- Savings Account
- Excel Banking
- Current Account
- Phone Banking
- Electronic Clearing System
- Investment Advisory Services
2. Findings & Analysis
3. Research Methodology
- Data Collection Methods & Instruments
- Sampling Plan
- Field Work Plan
4. Conclusion
5. Recommendations
6. Limitations
7. Bibliography
8. Annexure
