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Total Quality Managment: A study of Haldiram in Noida

Rs. 2,500.00

Haldiram is a major namkeens, Indian sweets and snacks manufacturer based out of Delhi and Nagpur. The company has manufacturing plants in a wide variety of locations such as Nagpur, New Delhi, Gurgaon, Rudrapur and Noida. Haldiram has its own retail chain stores and a range of restaurants in Nagpur, Kolkata, Patna, Lucknow, Noida and Delhi. Haldiram was founded in 1937 by Shri Ganga Bhishen Agarwal as a retail sweets and namkeen shop in Bikaner, Rajasthan. In order to drive expansion, the companys first manufacturing plant was started in Calcutta. In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing plant was established in New Delhi, the capital of India, in the early 1990s. In 2003, the company began the process of developing convenience foods to be marketed to consumers. In 2014, Haldiram was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory. The company has grown at a tremendous pace over the years and in 2017 it was crowned as the countrys largest snack company, surpassing all other domestic and international competitors. In addition to domestic success, the company has found global success with its products being available in more than 80 countries including Sri Lanka, Germany, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand and Japan. Haldiram has been the proud recipient of many awards such as the International Food award from TROFEO International Alimentation of Barcelona, Spain. Shri Shivkishanji Agrawal, Chairman of Haldiram Group has received a regional award, titled VIDARBHA GAURAV PURASKAR. Haldiram has also been awarded with APEDA EXPORT AWARD for its highest quality products.

Number of Pages of Project Report: 61
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Theoretical Background
Perceived Privacy Risk
Privacy Risk and the Internet
Perceived Privacy Risk and Willingness to Provide Personal Information Online
Perceived Risk and Willingness to Purchase
Isolating Perceived Privacy Risk
Alleviating Perceived Privacy Risk
The Risk-Trust Relationship
Privacy Policy Disclosure and Online Trust
The Effects of Brand Strength
The Interaction between Privacy Policy Disclosure and Brand Strength
A Conceptual Model
Brand equity in service industry
Consumers buying behaviour
Literature Review
Research Methodology
Objectives of the study
Methodology of the study


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