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Retail Industry

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Introduction:
Retail has played a major role world over in increasing productivity across a wide range of consumer goods and services .The impact can be best seen in countries like U.S.A., U.K., Mexico, Thailand and more recently China. Economies of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily assisted by the retail sector.

The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and second-rung cities alike introducing the Indian consumer to a shopping experience like never before.

Rated the fifth most attractive emerging retail market, India is being seen as a potential goldmine. It has been ranked 2nd in a Global Retail Development Index of 30 developing countries drawn up by A T Kearney. The list was developed as a response to requests from retail chains facing saturated demand in most western markets.

The size of the retailing industry in India is estimated to be in the order of Rs. 7200 to 8100 billion (US $ 160-180 billion), with organized retailing estimated to be approximately 2 % (Rs 160-180 billion) of the total retailing industry in the country. Food and grocery retailing is estimated to contribute to around 50% (Rs. 3500-4000 billion) of the total sales from retailing.

The boom in the sector started after the liberalization measures were initiated in 1991 in the country. Several large chains have entered the bandwagon and have achieved fair to significant success. Indian retailing has evolved over the past decade, from largely an ‘informal’ and disorganized marketplace to an increasingly corporative industry, at least in the urban India. With the increased popularity of food retailing in an organized way, this sector has thrown up a wide range of opportunities for Indian agribusiness. Philip Kotler, in his book on Marketing Management, defines ‘Retailing’ as all the activities involved in selling goods or services directly to final consumers for personal, non-business use.

Retail is the second-largest industry in the United States both in number of establishments and number of employees. The U.S. retail industry generates $3.8 trillion in retail sales annually, approximately $11,690 per capita. The retail sector is also one of the largest worldwide.

Wal-Mart is the world's largest retailer and the world's largest company with more than $256 billion (USD) in sales annually. Wal-Mart employs more than 1 million associates in the United States and more than 300,000 internationally. The second largest retailer in the world is France's Carr four.

Number of Pages of Project Report:81
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Executive Summary
1. Global Retailing

- History
- Current Scenario
- The Growth Drivers
- Major companies
2. Indian Retail Industry
- Introduction
- The Evolution of the Indian Retail Industry
- The Growth Drivers
- Current Scenario
3. Fundamentals of Retail Industry
- Feautures of Retail Industry
- Retailing Formats
- Store Form of Retailing
- Non- Stores Kind of Retailing
- Trends in Retailing
- Technology in Retailing
4. Retail Strategy
- Introduction
- Micro Marketing
- Retail Operations
- E-Taling
5. Rules and Regulations
6. Challenges Faced by Indian Retail Industry
7. Future Ahead
8. Case Study: Wal-Mart

- The Story of Wal-Mart
- Wal-Mart Founder
- Wal-Mart History
- Wal-Mart World wide
- Wal-Mart Business Categories
- Wal-Mart Speciality Categories
- Wal-Mart Beliefs
- Wal-Mart Customer Service Rule
- Fact sheet of Wal-Mart
9. Conclusion
10. Bibliography


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