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GROWTH OF CHAIN STORES IN INDIA SHOPPERS STOP

Rs. 2,500.00



Introduction:
Retailing is an integral part of the value chain in an organization. It is a function that provides the last mileage connectivity between an organization and its customers. In many parts of the world retailers have emerged as one of the most potent forces in influencing the performance of the value chain. Retailing is undergoing unprecedented change in developing economies. In India, this change is very perceptible.

The Q110 BMI India Retail Report forecasts that total retail sales will grow from an estimated US dollar 427bn in 2009 to US dollar 798bn by 2014. As well as an ever expanding middle and upper class consumer base, there will also be opportunities in Indias tier II and tier III cities. The greater availability of personal credit and a growing vehicle population that provides improved mobility also contribute to a trend towards annual retail sales growth of 16 percent in US dollar terms.

So we see the strong underlying economic growth accounted by the population expansion, the increasing wealth of individuals and the rapid construction of organized retail infrastructure are key factors behind the forecast growth. Fuelled by the growth in consumer income and changes in their spending patterns, the retail industry is growing at a rapid pace. The economic liberalization of the country has not only facilitated the entry of international retailers but also provided Indian retailers the opportunity to adopt the best practices and formats of some of these successful international retailers. But being largely unorganized in nature, the Indian retail sector is in sharp contrast to global scenario. Retail sales in India amount to 180 billion. And it account for 10 11 percent of the gross domestic product GDP. The Indian retail sector has around 14 million outlets and has the largest outlet density in the world. However, most of these outlets are basic mom-and-pop stores with very basic offerings and fixed prices.


Number of Pages of Project Report: 73
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
INTRODUCTION
RATIONALE OF THE STUDY
STATEMEMNT OF THE PROBLEM
OBJECTIVES OF THE STUDY
SCOPE OF THE STUDY
RESEARCH METHODOLOGY
RESEARCH DESIGN
DATA SOURCE
SAMPLING UNIT
SAMPLING SIZE
SAMPLING TYPE
TOOLS OF ANALYSIS
CONTRIBUTION FROM THE STUDY
LIMITATIONS OF THE STUDY
FUTURE DIRECTIONS FOR FURTHER RESEARCH


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