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Competitive Advantage in Retail Industry

Rs. 2,000.00



Introduction:
The Indian Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country GDP and around 8 per cent of the employment . The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success yet because of the huge competition. The India Retail Industry is gradually inching its way towards becoming the next boom industry.

Any business effort taken by a retailer from time to time can be a reason for competitive advantage but some advantages are sustainable over a long period of time, while others are of trial nature. Sustainable advantages are usually hard nut to crack. A retailer puts its full energy to keep competitors away from the market.
By providing, the same quality goods and services and by following the same price policy, any retailer can be in and out of retailing competition. If a retailer is successful due to its wide merchandise assortments, its competitors can be provide wider and deeper merchandise to attract the customers. This phenomenon does not come under the concept of sustainable competitive advantage.
Building a sustainable competitive advantage means besides developing private or store brands, lucrative offers and customer service, retailers should create certain advantages that enable them to survive against all odds as and when presented by its competitors.

Number of Pages of Project Report: 60
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
EXECUTIVE SUMMARY
INTRODUCTION
INDIAN RETAIL INDUSTRY
COMPETITIVE ADVANTAGE OF INDIA
PORTERS DIAMOND
DEMAND FACTOR
RELATED AND SUPPORTING INDUSTRIES
FIRM STRATEGY, STRUCTURE AND RIVALRY
GOVERNMENT
CONCLUSION OF PORTER'S DIAMOND
DETAILED ANALYSIS OF INDIA
PEST ANALYSIS
C.2 ATTRACTIVENESS, RISKS, CHALLENGES AND DIFFICULTIES
RISKS AND POSSIBLE DIFFICULTES THE COMPANY MIGHT FACE
ATTRACTIVENESS, BENEFITS AND OPPORTUNITIES
CONCLUSION
RECOMMENDATIONS
CROSS CULTURAL MANAGEMENT

COMPANY PROFILE
LITERATURE REVIEW
PROBLEM/OBJECTIVE
OBJECTIVES
METHODOLOGY
Data set
Sample
Method of Sampling
Research instrument
PRIMARY DATA ANALYSIS
Section 1: Sector Overview
Section 2: India Market opportunities
SECTION 3 Indian sector competition
LIMITATIONS
FINDINGS
RECOMMENDATIONS
CONCLUSIONS
BIBLIOGRAPHY


 


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