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Choosing Retail Locations for Shopping Malls in India

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Introduction:
The Indian Retailing Industry stands poised to take off into the 21st century. It is one of the fastest growing sectors in the nation that caters to the world's second largest consumer market. Retail boom is unabating. India has five million retailers with a business volume of $180 million growing at 5 to 7 per cent a year. The middle class drives retailing anywhere in the world and this segment should have reasonable income. The next driver is availability of variety of goods, products and brands. The third one is “sense of awareness”.
In other developing economies, this transformation has already begun. In many of these countries, organized retail already has a 40 percent share of the market, compared to India’s current levels of 2 percent. As India goes through this transformation, new businesses with sales of 1billion – 2 billion US $ will be created in grocery and of 250 million - 500 million US $ in apparel. Smaller but still interesting opportunities will be created in other sectors like books, electronics, and music. This transformation will also impact the supply chain in agriculture, the tax collections from trade and the way people shop.
In the last 10 years, all Southeast Asian countries like Indonesia, Malaysia, Taiwan and Korea have gone through similar phases. China, with a per capita income of $650-700 per annum, is going through the same phase what India is also facing now. Europe went through this phase of retail revolution about 40-50 years ago. It is believed that when a country’s per capita income reaches the level of $1,200 per annum, organized retailing begins to takeover. Though India has a per capital income of $ 400, on the basis of purchasing power parity (PPP) it has already hit the $1200 level. This does strengthen the belief that probably, the right time for organized retailing to click in India has come.
This report aims at providing an insight into the emerging trends in the industry and the barriers to change and a perspective on what this industry could become, using the global industry as the backdrop.
Demographics continue to show a positive report to spur retailing growth. Consumers aged 20-45 years is emerging as the fastest growing consumer group and the mean age of Indians is now pegged at 27, a mean age that reinforces spending across all the retailing channels of grocery, non-grocery and non-store.
The government stance of protecting local retailers and prohibiting 100% foreign direct investment in retailing continued in 2005, restraining international retailers' entry. However, there was gradual economic reform, giving way to easier and faster franchising agreements as well as the loosening of zonal regulations on retail expansion, thus stimulating retailing.
Non-store retailing is expected to continue its fast-paced growth from a miniscule base. Across all channels, growth in retailing is expected to be boosted heightened competition during the forecast period.
Objectives of the Report:
• To formulate the Location strategy and site selection for New Retail outlet.
• To decide what all things you need to know about selecting a Retail Location.
• To determine locational factors those influence the Location of Retail Stores.

Number of Pages of Project Report:138
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Chapter 1: Introduction
1.1. Meaning of Project
1.2. Executive Summary
1.3. Scope of the Study
1.4. Objectives of the Study
1.5. Need of the Study
1.6. Literature Review
1.7. Testing of Hypothesis

Chapter 2: Retail Management
1.1. Introduction to Retail
1.2. Kinds of Retail Outlet
1.3. Retail Mechanism
1.4. Retail Pricing
1.5. Retail Merchandising
1.6. Cross Merchandising
1.7. Visual Merchandising
1.8. Retail Management
1.9. Category Management
1.10. Retail Marketing
1.11. Role of Advertising in Retail
1.12. Retail Store Operations
1.13. Store design and layout
1.14. Signage – Meaning and its role
1.15. Role of coupons in retail marketing
1.16. Factors affecting buying decision of the customers
1.17. Tips to be a successful retailer
1.18. Role and responsibilities of a store manager
1.19. Mannequins – meaning and its purpose in retail industry
1.20. Planograms – meaning and its needs
1.21. Inventory management in retail industry
1.22. Types of retail location

Chapter 3: Role of real estate in retail industry

Chapter 4: Shopping Malls in India

Chapter 5: Site Selection
1.1 Specific site analysis
1.2 Marketing Analysis
1.3 Location strategy
1.4 Challenges ahead
1.5 Choosing a retail location
1.6 Locational factors
1.7 Factors influencing business and growth
1.8 Local factors

Chapter 6: Research Methodology

Chapter 7: Findings and Analysis

Chapter 8: Conclusion

Chapter 10: Bibliography

Chapter 11: Annexure
11.1 Questionnaire


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