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Step Out Process in Retail Showroom "Customer Relationship Management" and "Operation" in Retail Showroom

Rs. 500.00



Introduction:
The Aditya Birla Group is India's first truly multinational corporation. Global in vision, rooted in values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. A US$ 24 billion conglomerate, with a market capitalization of US$ 23 billion and in the League of Fortune 500, it is anchored by an extraordinary force of 100,000 employees belonging to over 25 different nationalities. Over 50 per cent of its revenues flow from its operations across the world.
The Group's products and services offer distinctive customer solutions worldwide. Its 85 state-of-the-art manufacturing units and sectoral services span 20 countries India, Thailand, Laos, Indonesia, Philippines, Egypt, Canada, Australia, China, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and Korea.
A premium conglomerate, the Aditya Birla Group is a dominant player in all of the sectors in which it operates. Among these are viscose staple fiber, metals, cement, viscose filament yarn, branded apparel, carbon black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services.
OBJECTIVES OF THE PROJECT
The primary objective of step out process is to deal with the business customer. Particularly I have to deal in 2 section ie corporate gift and corporate uniform. In corporate gift I have to meet HR head and purchase department head with whome I understand their need and their budget and also their buying behaviour.
PRIMARY OBJECTIVE
To find the potential in B2B market.
To build up a customer relationship with Grasim.
Prospecting.
SECONDARY OBJECTIVE
To enhance sales of fabrics.
To understand the buying decision.
To gain knowledge about tenders

Number of Pages of Project Report: 53
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Chapter 1. Introduction
- About Group
- Business
- Rankings
- Textile
- Global Footsteps
- Sources of Competitive Advantage
- Looking Forward

Chapter 2: Step out process in Retail Showroom
- Objective
- Research Methodology
- Beginning of the Project
-Response
- Problem faced during the project
- Recommendations

Chapter 3: Customer Relationship Management
- Objective
- Research Methodology
- Questionnaire on Loyalty Status of Customer and Hypothesis Testing
- Analysis
- Recommendation given by Customer
- Recommendation on CRM

Chapter 4: Operation in Retail Showroom
- Objectives
- Supply Chain Management
- Distribution Channel
- Study of Daily Footfalls
- Recommendation

Chapter 5. Swot Analysis and Summary
- Summary
- Swot Analysis

Chapter 6. Bibliography
Annexure


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