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Sales Per Square Feet Return傍he Key Factor in Retailing

Rs. 1,500.00

The basic objective of retailers is to minimize costs and maximize sales and customer satisfaction. For this the first thing is the store planning or store layout which consist of appropriate fixtures and equipments, lighting, dressing rooms, lifts or escalators and aisle widths to allow comfortable shopping to the customers.
To begin with, however firstly to know how sales per square feet return is a key factor in retailing and helping retailers in their field to get the profit, for this secondary data was collected from different sources so that could know the basic things on Space Management
Primary Research was conducted with the customers and Retailers. Through the perceptions given by the customers one can know that while going for shop in the stores what attributes liked by consumers and retailers can change their store planning according to that to increase the sales.
Through the perceptions given by the retailers one can know that what strategies retailers used to please customers, what they are doing to improve the space productivity if they are not getting sales target.
Through the research I can know that what are the drawbacks and strength in the area of space management.
Sales per square feet return is a Key Factor for retailers.
Sub Objectives:
- Understand the concept of retail space and how its productivity is measured.
- Become familiar with the stages in the space allocation process.
- Understand the relationship between space, sales and profits.
- Space planning solutions to optimize sales, margins and consumer loyalty.

Number of Pages of Project Report: 154
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1) Section 1
1.1 Hypothesis
1.2 Statement Of Objective

2) Section 2
2.1 Review of literature
2.2 Space Planning
2.3 Space Allocation
2.4 Space Productivity

3) Section 3: Research Methodology
3.1 Introduction
3.2 Research Design
3.3 Data Collection Method
3.4 Sampling
3.5 Error
3.6 Field Work
3.7 Scope
3.8 Limitation

4) Section 4
4.1 Analysis and Interpretation (Consumer Survey)
4.2 Finding Consumer Survey
4.3 Analysis and Interpretation (Retailer Survey)
4.4 Observation of Retail Outlets
4.5 Finding Retailer Survey

5) Section 5: Case Study
5.1 Hypermarket Format-Big Bazaar
5.2 MultiBrand Outlet-Sports Station
5.3 Departmental Store Shoppers Stop

6) Section 6
6.1 Conclusion
6.2 Recommendation


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