Introduction:
The Consumer Behavior Is An Essential Tool For Effective Buying In Home
Furnishings. The retail sector in India is witnessing
a huge revamping exercise as traditional markets make way for new formats such
as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style
malls have begun appearing in metros and second-rung cities alike introducing
the Indian consumer to a shopping experience like never before.
India’s vast middle class and its almost untapped retail industry are key attractions
for global retail giants wanting to enter newer markets.
Original research performed by the individual researchers or organizations to
meet the specify objective. In this we have taken sample size of 140 respondents
to find out our objective.
After garments, home furnishing is emerging as the next hot destination for
textile players.
The housing boom is driving up demand for home textiles, according to Mr Harminder
Sahni, Principal and Associate Director of Textiles and Retailing Consultancy,
KSA Technopak.
Main Objective
- To understand why customers are coming to buy furnishings
from the particular store.
- What factors may influence the customer’s decision to buy
the home furnishing Products.
- Evaluate how the customers experience at the different home furnishing stores.
- Understand how many times consumer wants to change their home furnishings
and what influence their decision making process.
Number of Pages of Project Report: 116
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Introduction
- The Retail Industry
- The remarkable work of retail
- The Indian Textile Industry
- Home textiles-the next big opportunity
2. Hypothesis & objective
Chap 1: A Model of consumer Behavior
Chap 2: Factors Affecting Consumer Behavior
Chap 3: Different Types of Customer Buying Decision
Chap 4: Chap 4: Factors Affecting Customers Involvement Level
Chap 5: Consumer Buying Role
Chap 6: Effective Buying Techniques
3. Research Methodology
-Size of Sample
- Sampling
- Type of Research
- Tools of Research
- Data Collection Method
4. Data Analysis & interpretation
5. Limitations
6. Findings
7. Recommendations
Case 1- Jagdish Store
Case 2- Nirmal Mega Mart store
Case 3- Floor & Furnishings
8. Retailers Analysis
9. Annexure
- Questionnaire for the Consumers
- Questionnaire for the Retailers
- Market Segment
10. Bibliograpy
