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Scope of growth for Studio NYX (Party Wear in Hypermarkets)

Rs. 2,500.00

The purpose of the present research is to find out the scope for growth of party wears in a hypermarket scenario taking the brand STUDIO NYX of big bazaar as a subject.
The objectives of the study are:
Consumer level
- Understand the consumer, his wants, needs and drivers
- Understand his lifestyle, esp. with respect to going out with friends, dining out, dating, pubbing, clubbing and partying
- Understand the place and significance of party wear in his wardrobe
- Functional, and more importantly, emotional benefits he derives from wearing party wear.
- Understand his buying behavior, buying occasions, usage patterns of party wear
- Preference for brands vs. unbranded products
- Factors influencing purchase and attribute preferences for party wear co ordinates

Organizational Level
- What occasions does the customer perceive as party
- What is the fashion classic to fashion color ratio for party wear
- Ideal shirt to trouser ratio
- Full sleeve to half sleeve ratio
- Ideal strategy for display
- Stack to hang ratio
- Mannequin/ sq feet
- Competition analysis

Research design followed for this research project is exploratory research design. This is to provide us the desired approach toward the understanding of the problem. Both, primary and secondary data have been used to perform this very task. The sample size used is simple random sampling.
The primary data was then calculated with the help of data tally chart.

Number of Pages of Project Report: 123
Package Includes: Synopsis/ Project Proposal +Project Report
Synopsis Available:Yes
Project Format: Document (.doc)

Table of Contents of Project Report:
Data updated till 2009 in the project report
- Executive summary
CHAPTER 1 -Introduction
- Retail industry
- Background
- Problem identification
- Statement of objectives

Chapter 2 -Methodology
- Research design
- Collection of primary data

Chapter 3 -Analysis And Interpretation
- Previous data analysis
- Color analysis
- Distribution pattern
- Competition analysis
- Consumer preference analysis
- Findings and interpretations

Chapter 4 -Recommendations And Strategy
- Vision ahead
- Sale strategy
- Fashion philosophy
- Ideal display strategies
- Range plan
- Styles
- Bibliography

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