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Growth of Retail Sector (Competitive Study of DLF Mall-Gurgaon)

Rs. 1,500.00



Introduction:
So far, it has been seen that retailing is a vital and involuntary action performed by the living structure of the market economy (as opposed to the case in a barter economy). In a barter economy, bane; transactions take place between consumers themselves. Consumers interact directly whereas in a centralized market economy, transactions taking place at a larger scale (both in terms of volume and variety) necessitate an interface between the manufacturers and final consumers. Hence we reinforce the fact that retailing is not a new deal. This industry is extant as an interface between production and consumption, from times immemorial, benefiting us - consumers or producers in the various ways.
Our study concentrates on organized retailing, which consists of shopping malls, super markets, chain stores, and like. In the last few years a shift has occurred in India from individual retail outlets owned separately and managed distinctively to professionally managed retailing. This is an industry, which has now started attracting better investments and talent. Things changed primarily because of the rising expectations of Indian consumers and the corporate responding quickly.
Today the industry (in India) seems to be functioning somewhere between the accelerated development and maturity stages, with high growth rates, intense competition and moderate profitability. In order to get an idea of the magnitude of the issue we are dealing with, we look at the international scenario. During 1992, the largest 100 retailers in the world generated over $1.1 trillion in revenues.
Retailing is an important infrastructure perquisite for modernizing India and can facilitate rapid economic growth. Modernization of all retail services would enable efficient delivery of goods and value-added services to the consumer, making a higher contribution to the Gross Domestic Product.
The Objectives of the Study:
1. To do a comparative study of DLF CITY CENTER MALL.
2. Finally to relate the above findings so as to get a comprehensive picture of where the retail store is today and where it is headed.

Number of Pages of Project Report: 81
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Executive Summary
2. Introduction
3. Interview
4. Present scenario of retail sector in India.
5. Literature Review
6. Major Formats Of Retail In India
7. The Growth Drivers
8. Evolution of organized retailing
9. Retail Model
10. Critical success factors in retailing
11. Key strategic factors in retailing
12. Retailing In India and its observation
13. Recent trends and major players
14. Different forms of Retailing in India
15. Challenges of Retailing in India
16. Barriers of Retailing in India
17. Guideline for establishing a new retail business
18. FDI in retailing
19. Rat Race????
20. Indian consumer
21. Merchandise Management
22. Its people that matter
23. Conclusion
24. Comparative study of DLF mall Gurgaon
25. Data Analysis
26. Appendix (Questionnaire)
27. Bibliography


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