Introduction:
Advertising is a form of communication used to persuade an audience to take
some action with respect to products, ideas, or services. Most commonly, the
desired result is to drive consumer behavior with respect to a commercial offering,
although political and ideological advertising is also common. Advertising messages
are usually paid for by sponsors and viewed via various media; including traditional
media such as newspapers, magazines, television, radio, outdoor or direct mail;
or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their
products or services through branding, which involves the repetition of an image
or product name in an effort to associate certain qualities with the brand in
the minds of consumers. Non commercial advertisers who spend money to advertise
items other than a consumer product or service include political parties, interest
groups, religious organizations and governmental agencies. Nonprofit organizations
may rely on free modes of persuasion, such as a public service announcement.
Number of Pages of Project Report: 60
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Executive Summary
2. Introduction
2.1 Tourism Industry in India
2.2 Speedways Advertising
2.3 Glimpses of few Advertising and Sales Promotion Campaigns of Speedways Advertising
3. Literature Review
4. Research Objectives
5. Research Methodology
6. Data Analysis
7. Findings
8. Recommendations
9. Limitations
10. Professional and Personal Limitations while doing the study 11. Conclusion
12. Bibliography
13. Annexure
