Introduction:
Social media marketing presents a huge opportunity to reach
more consumers at a lower cost. Not only will you reach more consumers, you
are able to target the right ones.
At Kingston Webworks, we are passionate about helping local business thrive
by making sure their message makes it to the right audience. By moving your
advertising away from traditional methods to social media, you can generate
a better return on investment. Thats not to say traditional advertising is not
effective but social media advertising can lead to more customers, more sales,
and more profit.
Better Opportunities To Nurture Leads
Social media advertising is a much more effective way to nurture leads and transform
prospective customers into loyal ones. This is because social media
allows you to engage and interact with consumers unlike any other advertising
platform. By establishing a two way relationship between your company and a
consumer, you are establishing trust which can then present lucrative opportunities.
Following are the objectives
1. To understand the effectiveness of Social Media advertising
2. To review different methods of social media advertising
3. To review the related literature review
4. To provide with recommendations
5. To investigate and analyze the key factors that affect the effectiveness
of advertisements on Facebook, Twitter and other Social Media Channels.
6. To find the impact of interaction through these communication among users
with reference to Facebook and Twitter
Number of Pages of Project Report: 63
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
CHAPTER 1 Introduction
Better Opportunities To Nurture Leads
Save Money Online
Media Consumption
Reach The Right Consumers
Receive Measurable Results
CHAPTER 2 Background of the study
The 6 Best Social Networks for Ecommerce Advertising
1. Facebook Advertising
Where Facebook Advertising Shines
How Facebook Advertising is Priced
How To Set Up Facebook Advertising Campaigns
Facebook Advertising Advanced Tactics
Better Facebook Advertising Results in 5 Minutes
See Facebook Advertising in Action
2. Instagram Advertising
Where Instagram Advertising Shines
How Instagram Advertising is Priced
How To Set Up An Instagram Advertising Campaign
Instagram Advertising Advanced Tactics
See Instagram Ads in Action
3. Twitter Advertising
Where Twitter Advertising Shines
How Twitter Advertising is Priced
How To Set Up a Twitter Advertising Campaign
Twitter Advertising Advanced Tactics
See Twitter Advertising in Action
4. Pinterest Advertising
Where Pinterest Advertising Shines
How Pinterest Advertising is Priced
How To Set Up A Pinterest Advertising Campaign
Pinterest Advertising Advanced Tactics
See Pinterest Advertising in Action
5. LinkedIn Advertising
Where LinkedIn Advertising Shines
How LinkedIn Advertising is Priced
How To Set Up A LinkedIn Advertising Campaign
LinkedIn Advertising Advanced Tactics
See LinkedIn Advertising in Action
6. Snapchat Advertising
Where Snapchat Advertising Shines
How Snapchat Advertising is Priced
How To Set Up A Snapchat Advertising Campaign
3 Ways To Manage Social Advertising Campaigns
1. Run Your Ad Campaigns Manually
2. Run Your Ad Campaigns Via Automated Software
3. Hire A Managed Service To Run Your Ad Campaigns
Final Word
CHAPTER 3 Literature Review
CHAPTER 4 Research Methodology
Objectives of the study
Type of Research Method
The Sample
Data collection
Data Analysis method
CHAPTER 5 Data Analysis
Graphical Presentation of customer responses
T-Test
Findings
Conclusions
References
