Introduction:
The increasing demand of mobile advertising is due to the growth of wireless network (Hairong and Ki-Young, 2006). Bluetooth (Hopkins and Antony, 2003; Leppäniemi and Karjaluoto, 2007) is an industrial specification for wireless Personal Area Networks that provides a way to connect and exchange information between devices, such as mobile phones, laptops, PCs, printers and digital cameras via a secure, low-cost and globally unlicensed short-range radio frequency. It is a radio standard and communications protocol primarily designed for low-power consumption, with a short range (power class dependent: 1, 10 and 100 m) based around low-cost transceiver microchips in each device. A Bluetooth-enabled device uses a radio communication system, so they do not have to be in line of sight of each other, and can even be in other rooms depending on the power class of the product.
Bluetooth, the new technology named after the 10th Century Danish King Harold Bluetooth, is a hot topic among wireless developers. This article will provide an introduction to the technology.
Bluetooth is wireless protocol for sending audio and video data between mobile computers - laptops, notebooks, Handheld Computers, PDA's and other blue tooth enabled devices including print servers. The Bluetooth Solution
Bluetooth is intended to get around the problems that come with both infrared and cable synchronizing systems. The hardware vendors, which include Siemens, Intel, Toshiba, Motorola and Ericsson, have developed a specification for a very small radio module to be built into computer, telephone and entertainment equipment. From the user's point of view, there are three important features to Bluetooth:
• It's wireless. When you travel, you don't have to worry about keeping track of a briefcase full of cables to attach all of your components, and you can design your office without wondering where all the wires will go.
• It's inexpensive.
• You don't have to think about it. Bluetooth doesn't require you to do anything special to make it work. The devices find one another and strike up a conversation without any user input at all.
Objective of the study:
Whilst your competitors are still paying thousands to advertise in traditional ways, you can innovate and move your business forward with one of the latest PR (Public Relations) and marketing methods available today. This method uses the latest in Bluetooth marketing techniques to send targeted marketing information and offers directly to potential customers' mobile phones. The medium used for advertisement is bluetooth. All this leading to increased customer base and profits.
This project is suitable for entertainment plazas, theatres, shopping malls. Data includes information about latest offers offered by the shopping mall, advertisement of forthcoming movies, detailed information about current bookings and movies, location map of the shops in the mall, this can then be viewed.
Number of Pages of Project Report: 125
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
Executive Summary
Chapter 1: Introduction
Chapter 2: Information Technology
Chapter 3: Literature Review
Chapter 4: Research Methodology
Chapter 5: Data Analysis
Findings
Recommendations
Limitations
Conclusions
Bibligraphy
Questionnaire
