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To study the effect of Employee Empowerment in Advertising

Rs. 2,000.00



Introduction:
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.
Advertising Market is expected to reach $550 Million by the 2012 in India as advertisers and marketers both are gaining filtered and significant ROI from such marketing mix.
Objectives of the study
1. To study the effect of use of technology in Advertising.
2. To determine the trends in the Advertising
3. To study the effect of Employee Empowerment in Advertising
4. To develop a model for better understanding of usage of technology and empowerment of employees in Advertising

Number of Pages of Project Report: 210
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Chapter 1: Introduction of topic 
Definition
Functions
Objectives of the Advertisements

Chapter 2: Literature Review 

Chapter 3: Advertising Appeals
Different Appeals of Advertisements 
Mechanism of Advertising 
Criticism of Advertising 
Principles of Advertising 
Theories of Advertising 
Types of Advertising 

Chapter 4: Current Trends 
Advertising Budget 
Regulation in Advertising 

Chapter 5: A New Advertising Model 

Chapter 6: Research Methodology 
Objective of Study 
Chapter 7: Data analysis and Interpretation 
Chapter 8: Findings 
Chapter 9: Conclusion of Study 
Chapter 10: Suggestions 
Chapter 11: Bibliography 
Chapter 12: Questionnaire


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