Shopping Cart
0 item(s) - Rs. 0.00
MBA Project Reports, BBA Project Reports, Download MBA Project Reports, Projects Sample Topics
MBA projects, BBA project reports, MBA synopsis,Project proposal
| More

To Study the Impact of Appeals in Advertising on Indian Consumer

Rs. 1,000.00



Introduction:
Advertising is often thought of as the paid, non-personal promotion of a cause, idea, product, or service by an identified sponsor attempting to inform or persuade a particular target audience. Advertising has taken many different forms since the beginning of time. From this early beginning, advertising has evolved to take a variety of forms and to permeate nearly every aspect of modern society. The various delivery mechanisms for advertising include banners at sporting events, billboards, Internet Web sites, and logos on clothing, magazines, newspapers, radio spots, and television commercials. Advertising has so permeated everyday life that individuals can expect to be exposed to more than 1,200 different messages each day. While advertising may seem like the perfect way to get a message out, it does have several limitations, the most commonly noted ones being its inability to (1) focus on an individual consumer's specific needs, (2) provide in-depth information about a product, and (3) be cost-effective for small companies.
Commercial messages and political campaign displays have been found in the ruins of ancient Arabia. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Greece and Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient media advertising form, which is present to this day in many parts of Asia, Africa, and South America. For instance, the tradition of wall painting can be traced back to Indian rock-artpaintings that go back to 4000 BC. As printing developed in the 15th and 16th century, advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England.
These early print ads were used mainly to promote books and newspapers, which became increasingly affordable thanks to the printing press, and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called "quack" ads became a problem, which ushered in regulation of advertising content.
Although advertising has existed for a long time, explicit "branding" is a product of the late 1800s. Due to the prevalence of dangerous products and unregulated industries of the Industrial Revolution, brands were introduced to increase the reputation and value of a particular manufacturer. An identified brand often meant safety and quality. Quaker Oats is among the oldest modern brands in continual use.

Number of Pages of Project Report: 63
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Industry Profile
2. Company Profile
3. Review of Literature
4. Objective
5. Scope
6. Hypothesis
7. Limitation
8. Research Methodology
9. Collection of data
10. Analysis of the existing systems and practices of training facilities
11. Data analysis and Interpretation
12. Recommendation
13. Suggestion
14. Conclusion of the study
15. Bibliography



About Us    Privacy Policy    Shipping/Cancellation/Refund Policy    Terms and Conditions    Site map

Copyright © 2018 ProjectFever.com - MBA project reports, BBA project reports, MBA synopsis, Project proposal, Download project reports, Projects sample, MBA project topics