Introduction:
Advertising is often thought of as the paid, non-personal promotion
of a cause, idea, product, or service by an identified sponsor attempting to
inform or persuade a particular target audience. Advertising has
taken many different forms since the beginning of time. From this early beginning,
advertising has evolved to take a variety of forms and to permeate nearly every
aspect of modern society. The various delivery mechanisms for advertising include
banners at sporting events, billboards, Internet Web sites, and logos on clothing,
magazines, newspapers, radio spots, and television commercials. Advertising
has so permeated everyday life that individuals can expect to be exposed to
more than 1,200 different messages each day. While advertising may seem like
the perfect way to get a message out, it does have several limitations, the
most commonly noted ones being its inability to (1) focus on an individual consumer's
specific needs, (2) provide in-depth information about a product, and (3) be
cost-effective for small companies.
Commercial messages and political campaign displays have been found in the ruins
of ancient Arabia. Egyptians used papyrus to create sales messages and wall
posters, while lost-and-found advertising on papyrus was common in Greece and
Rome. Wall or rock painting for commercial advertising is another manifestation
of an ancient media advertising form, which is present to this day in many parts
of Asia, Africa, and South America. For instance, the tradition of wall painting
can be traced back to Indian rock-artpaintings that go back to 4000 BC. As printing
developed in the 15th and 16th century, advertising expanded to include handbills.
In the 17th century advertisements started to appear in weekly newspapers in
England.
These early print ads were used mainly to promote books and newspapers, which
became increasingly affordable thanks to the printing press, and medicines,
which were increasingly sought after as disease ravaged Europe. However, false
advertising and so-called "quack" ads became a problem, which ushered
in regulation of advertising content.
Although advertising has existed for a long time, explicit "branding"
is a product of the late 1800s. Due to the prevalence of dangerous products
and unregulated industries of the Industrial Revolution, brands were introduced
to increase the reputation and value of a particular manufacturer. An identified
brand often meant safety and quality. Quaker Oats is among the oldest modern
brands in continual use.
Number of Pages of Project Report: 63
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Industry Profile
2. Company Profile
3. Review of Literature
4. Objective
5. Scope
6. Hypothesis
7. Limitation
8. Research Methodology
9. Collection of data
10. Analysis of the existing systems and practices of training facilities
11. Data analysis and Interpretation
12. Recommendation
13. Suggestion
14. Conclusion of the study
15. Bibliography
