Introduction: The main purpose of the research is to understand
the customer’s satisfaction level of the customers of different services
offered by ICICI Bank and its customers’ complaints and the steps taken
by it in customer care management. With this how they take decision before going
for any service. It has minutely observed the customer’s evaluation processes
for services during the research. The Significance of the study:
- To provide the new ideas and trends to capture the untouched market.
- This research will help the industry to opt new strategies for the marketing
in the newer places.
- This research will help the organization to make huge sales of the products
of banks.
- It will help the industry to sustain in the banking industry through different
competitive advantage.
- To bridge the gap between theoretical learning and practical happening within
the industry.
- To get the better knowledge of the industry so as to understand the newly
market very closely.
Number of Pages of Project Report: 83
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Introduction to the Industry
- Evolution of Banking Institution
- Customer Loyalty
- The Relationship Marketing Ladder of Customer Loyalty
- Emphasis on new customers
- Developments in Retail Banking - Housing Finance
- Banks’ Investment in Capital Market
- Equity Investment in Commodity Exchange
- Clearing corporation
- Regulatory & supervisory framework relating to select All-India Financial
Institutions
2. Intoduction to the Company
- History
- Journey from 2000 to 2007
- About ICICI Bank India
- From the Director's Desk
- Board Members
- Board Committees
- ICICI Code of Business Conduct and Ethics
- ICICI Bank Group
- Products and Services
-- Investor Relations
-- Investments & Insurance
-- ICICI Bank Bonds
-- GOI Bonds
- Mutual Funds Investments through ICICI Bank
-- About Mutual Funds
-- Types of Funds Sold
-- Invest in IPO's Online
- ICICI Bank Pure Gold
- Foreign Exchange Services
- Senior Citizens Savings Scheme, 2004
- Additional Services
- Maintaining Accounts with ICICI
- Terms Deposits Rates
- Performance Highlights
- Financials
- Awards & Recognitions
- Success Story
3. Research Methodology
a. Title Justification
b. Research Objectives
c. Significance of the study
d. Research design
e Sampling Methodology
i. Sampling Unit
ii. Sampling Technique
iii. Sampling Area
iv. Sampling Size
f. Limitations
4. Facts & Findings
5. Data Analysis & Interpretation
6. Recommendations
7. Conclusion
8. Bibliography
9. Annexure
- Questionnaire
