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Co-relation of Customer Relation Management with the financial goal of an enterprise

Rs. 2,500.00



Introduction:
Since the world economy becomes globalised, competitors have increased and the variations in products have faded. As a result, businesses have grown to be concentrated on customer relationship management (CRM) as it has turned into a central orienting point in academia and company environment with organizations progressively focusing on managing customer relationships as a strategic capacity to achieve market leadership and profits. Despite the business significance of the concept, Customer relationship management has been demonized by experts as marketing and advertising or managing trend determined to failure. The purpose of this project is to examine the co-relation of Customer Relation Management with the financial goal of an enterprise. Customer relationship management is basically a business strategy that seems to create beneficial relationships between the customers and the business owners. The customers are claimed to be the heart and soul of any business. As a human heart is responsible for the successful blood flow in the body, the customers have the similar meaning for any business firm. Thus, maximizing the number of customers and satisfying the already present ones in a way which results in being beneficial for the company. Customer relationship management is not only focuses on providing benefits to the customers, although that is one of its aims, it also cannot leave the company behind. Maximization of profits for the company is as important a factor as the manufacturing of the company itself is.

Through the customer relationship a company can achieve their financial goal. It includes the marketing research method, customer centric marketing efforts, customers relationship marketing, customer based segmentation and strategies to effectively use customer loyalty, cross-selling as a strategy for customer relationship management. The Overall aim is to increase customer retention, loyalty & satisfaction, Profit maximization through customer relationship management is became a valuable tool for every business. This valuable text also explain the importance of ,as well as how to establish a reliable customer segmentation strategy and focus of market research activity to improve the product feature for target customer market. In today business every company spending lots of money to making this strategy successful, but once it becomes successful businessman forget all the hurdles. So any business firm that needs to expand business, wants thousands of happy customers, customer relationship strategy is what it need to adopt.

Number of Pages of Project Report: 51
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. INTRODUCTION
2. LITERATURE REVIEW
2.1 RATIONALE FOR THE DRIVER MODEL
2.2 Customer Relationship Management Process
2.3 CREATING VALUE FOR CUSTOMERS
2.4 What is ROI?
2.5 CRM SUCCESS VERSUS ROI
2.6 OVER WHAT TIME PERIOD ROI SHOULD BE MEASURED?
2.7 TOPICAL ISSUES OF CUSTOMER RELATION MANAGEMENT PERFORMANCE
3. RESEARCH METHODOLOGY
3.1 ESSENTIAL QUALITY OF RESEARCH
3.2 RESEARCH PROBLEM
3.3 GRAPHICAL DEMONSTRATION RESEARCH PROBLEM
3.4 RESEARCH DESIGN
3.4.1 BASIC ELEMENTS OF RESEARCH DESIGN
3.5 TYPE OF RESEARCH DESIGN
3.6 SAMPLE AND SAMPLING PROCEDURES
3.7 COLLECTION OF DATA
RESULTS AND ANALYSIS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSION
REFERENCES



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