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Market Segmentation of Wrist Watches

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Introduction:
From one watch per wrist to a clutch of exquisite, sportywear, gold-plated, silver-gold strapped, diamond encrusted watches per wrist man, woman or child time tolls a different chime today. From one or two brands to oh-so-many brands to choose from, the India timewear market has undergone a rapid change, be it the brands on offer or the shopping experience of buying watch. The organized timewear market is estimated to be beyond a thousand crores.
Peter Henlein of Germany invented the world's first pocket watch in 1500s and from there it has been a long journey starting with the ordinary wristwatch to water resistant watches and now watches with precious diamonds on the dial, casing and straps. The growing popularity of mobile phones is fast eroding the functional aspect of watches and it is only logical that watch manufacturers are concentrating more on the watch that, makes a fashion statement.

Number of Pages of Project Report:49
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
1. Introduction
- Size And Scope
- India Watch Company
- Timesware Market Size By Product Segments

2. The Watch Market
3. Organized Players
- Titan
- Maxima
- Hmt
- Timex
- Citizen, Casio, Seiko
- Fashion Watches

4. Retail Watch
- Rolex
- Tag Heuer
- Omega
- Longines
- Tissot
- Rado
- Bell & Ross
- Chopard
- Piaget

 


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