The project is an extensive report on how the Coca Cola company markets its strategies and how the company has been able in tackling the present tough competition and how it is cooping up by the allegations of the quality of its products. The report begins with the history of the soft drinks and the introduction of the coca -cola company. This report also contains the basic marketing strategies that are used by the coca-cola company of employing namely pricing, sales promotion, advertising policies and distribution policies. The report includes some of the key salient features of financial issues.
The coca cola company faces an immense competition by its rival company i.e. the Pepsi cola. The Pepsi cola hold the number one slot followed by the coca cola. Both companies copy or invent new strategies of each other.
Number of Pages of Project Report:54
Package Includes: Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
1. Executive Summary
2. Research Methodology
- Definition of Soft Drink
- History of Soft Drinks in India
- Profile of Coca-Cola both abroad and India
4. Brand Profile
5. Global Scenario
6. Indian Scenario
7. Major players in India
9. Details about the pesticide contains in colas.
10. Financial position of the coca cola company
11. Analysis and findings
13. Limitations of the market research
14. Problems faced