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A Study of Formulation of Marketing Strategies to promote a Healthcare Service

Rs. 1,500.00

Healthcare has become one of Indias largest sectors both in terms of revenue and employment. Healthcare comprises hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. The Indian healthcare sector is growing at a brisk pace due to its strengthening coverage, services and increasing expenditure by public as well private players.

Indian healthcare delivery system is categorised into two major components public and private. The Government public healthcare system comprises limited secondary and tertiary care institutions in key cities and focuses on providing basic healthcare facilities in the form of primary healthcare centres PHCs in rural areas. The private sector provides majority of secondary, tertiary and quaternary care institutions with a major concentration in metros, tier I and tier II cities.

Indias competitive advantage lies in its large pool of well trained medical professionals. India is also cost competitive compared to its peers in Asia and Western countries. The cost of surgery in India is about one-tenth of that in the US or Western Europe.

Number of Pages of Project Report: 52
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Chapter 1: General Introduction
Chapter 2: Introduction to the problem
Title of the project
Statement of the problem
Purpose of the study
Objectives of the study
Scope of the study
Chapter 3: Profile of the company
Chapter 4: Theoretical Perspective
Chapter 5: Methodology
Problem Statement
Techniques Used In Study
Sources of Information
Chapter 6: Data Analysis and Interpretation
Chapter 7: Findings
Chapter 8: Limitations


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