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Marketing Research and Its strategies: Pixel Web Tech

Rs. 2,500.00



Introduction:
Marketing research is the process or set of processes that links the consumers, customers, and end users to the marketer through information information used to identify and define marketing opportunities and problems generate, refine, and evaluate marketing actions; monitor marketing performance and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Number of Pages of Project Report: 67
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUTCION
CHAPTER 2: LITERATURE REVIEW
CHAPTER 3: THEORETICAL BACKGROUND
DEFINITION OF MARKETING RESEARCH
FEATURES OF MARKETING RESEARCH
COMPANY PROFILE
CHAPTER 4: RESEARCH METHODOLOGY
CHAPTER 5: DATA ANALYSIS
CONCLUSION & RECOMMENDATIONS
BIBLIOGRAPHY

 


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