Introduction:
During the mid of fifteenth century, Johannes Gutenberg initiated a cultural
revolt by discovering the printing press. Creating the reproduction of textbooks
effortless and quicker, the printing press facilitated a much wider propagation
of information through the written word, which was otherwise not possible before.
This revolution completely changed the society having an impact on religion,
education, language business and science.
In 2011, Amazon reported that purchases of ebooks had surpassed those of print
books. The increase in ebook sales and popularity, coupled with the decline
of print books, raises various point of concern. Will ebooks replace print books.
Have people abandoned print for ebooks. Who is likely to adopt ebooks and why.
Online shopping is the process of buying goods and services
from merchants who sell on the internet. Shoppers can visit web stores from
the comfort of their homes and shop as they sit in front of the computer.
Internet has developed in new delivery channels electronic transactions are
increasing rapidly. This need has arisen to understand how they perceive directly
to buy consumers. Most of the people who use the internet to purchase books
online, but that there are still some reasons for which consumers are reluctant
to buy online. The attitudes of people toward the purchase online are different
in India.
Number of Pages of Project Report: 76
Package Includes: Synopsis+ Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. RESEARCH METHODOLOGY
RESEARCH STRATEGY
RESEARCH DESIGN
RESEARCH QUESTIONS
PARTICIPANTS
DATA COLLECTION
INSTRUMENTS USED
PILOT STUDY
PROCEDURES
HYPOTHESES
DATA ANALYSIS
4. DATA ANALYSIS
GRAPHICAL PRESENTATION
SUMMARY OF RESPONSES
CORRELATION ANALYSIS
FACTOR ANALYSIS
FINDINGS/INTERPRETATION
RECOMMENDATIONS
LIMITATIONS
CONCLUSIONS
REFLECTIONS
ANNEXURE 1:QUESTIONNAIRE
GRAPHICAL PRESENTATION
ANNEXURE 2: REFERENCES
