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The Relationship Of Consumer Personality Traits, Brand Personality And Brand Loyalty

Rs. 2,000.00



Introduction:
Personality as a part of brand identity has a huge role in communications. If your brand doesn't have any personality, it cant introduce itself and wont last within the minds from the clients. Therefore, if your brand reflects a compatible image, it may stick within their minds.
Brand image can be explained as an idea that's built on the rational and emotional basis within the minds from the clients. The culture and brand position help organizations introducing their brands, however the clients their very own special opinions in regards to a logo and explain their awareness because the brand image. Therefore, we are able to conclude the thought of the client in regards to a brand is much more important than is understood to be brand reality. Consequently, creating a appropriate brand personality is a vital factor through which we can produce a consistent image for that brand within the customers minds. Therefore, organizations should establish primary fundamentals of the appropriate and lengthy term communication using the clients.

The study has been conducted with the following objectives in mind:
To judge the awareness level of the prospect customer
To know how they are aware regarding the product
To judge in which way they have developed the awareness
To judge which promotional tool is effective to increase the awareness level among the people
To see whether brand awareness influences the buying behaviour or not
What factors and variables of brand influence them to purchase
To know how to maintain and improve brand awareness and to build brand loyalty


Number of Pages of Project Report: 82
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
CHAPTER 2: THEORETICAL BACKGROUND
CHAPTER 3: LITERATURE REVIEW
TABLE 1. REVIEW OF BRAND PERSONALITY LITERATURE
TABLE 2. DETAILED DESCRIPTION OF BIG FIVE MODEL
CHAPTER 4: RESEARCH METHODOLOGY
NEED FOR THE STUDY
STATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
METHODOLOGY OF THE STUDY
SAMPLE SIZE
SAMPLING TECHINIQUE
DATA COLLECTION PROCESS
HYPOTHSES
CHAPTER 4: DATA ANALYSIS
TABLE 3. DESCRIPTIVE INFORMATION OF RESPONDENTS
BRAND PERSONALITY QUESTIONNAIRE
FINDINGS
RECOMMENDATIONS
LIMITATION OF STUDY
CONCLUSION
QUESTIONNAIRE
REFERENCES

 


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