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Exploring the Influence of Online Consumers on Purchase Intention towards ebooks and its factors

Rs. 2,000.00



Introduction:
Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer.

Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers. Most of the people who use the internet to purchase books online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in India.
Electronic books have been introduced in education in the form of electronic books.
Often these e-books are web-based, digital replicas of print textbooks, or downloadable PDFs
Falc, 2013. Ebooks are considered a learning object since they support learning, are reusable. Since ecommerce is the area in which almost every enterprise will enter and make the best use of it in the future, many products have started to be put up for online sale. Concerning online book shopping, the most salient example is Amazon Books of the United States; since its launch in July 1995, Amazon has surged with effective marketing strategies and within four years the number of customers has attained more than ten million.

Number of Pages of Project Report: 76
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. RESEARCH METHODOLOGY
RESEARCH STRATEGY
RESEARCH DESIGN
RESEARCH QUESTIONS
PARTICIPANTS
DATA COLLECTION
INSTRUMENTS USED
PILOT STUDY
PROCEDURES
HYPOTHESES
DATA ANALYSIS
4. DATA ANALYSIS
GRAPHICAL PRESENTATION
SUMMARY OF RESPONSES
CORRELATION ANALYSIS
FACTOR ANALYSIS
FINDINGS/INTERPRETATION
RECOMMENDATIONS
LIMITATIONS
CONCLUSIONS
REFLECTIONS
ANNEXURE 1:QUESTIONNAIRE
GRAPHICAL PRESENTATION
ANNEXURE 2: REFERENCES

 


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