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To study the method of marketing used by deek software solution

Rs. 2,000.00



Introduction:
Sales Promotions are inducements or gimmicks whose purpose is to encourage the purchase of a product or service immediately. Unlike advertising, where the objective is usually to influence long-term buying behavior, sales promotions are concerned with the short-term. A problem with promotions is that they sometimes cause consumers to focus more on the promotion than the product. In fact, sometimes consumers are not at all loyal to the product but are attracted to the coupon, gift, or rebate.

One key distinction to make when studying advertising is between general advertising and direct response advertising. General advertising does not attempt to achieve an immediate measurable response. The ad might be for a soft drink, say, Coca Cola and show people enjoying a can of the soft drink while having fun on the beach. The person seeing the ad does not have to do anything. Of course, the ultimate goal of the ad is to get you to buy Coca Cola when you shop for a soft drink.

Number of Pages of Project Report: 66
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
INTRODUCTION
Companys Profile
THEORETICAL BACKGROUND
Evolution of Marketing
Traditional Marketing Vs Internet Marketing
Sales Promotion
Overview of the Indian Internet Users
Advertising options available on the Internet
7 P's of Marketing on the Internet
Internet Marketing Tactics
Advertising on the Internet: emerging issues
LITERATURE REVIEW
What Is Internet Advertising
Background On IA
Attitudes Towards Advertising In General
Consumer Response To Internet Advertising
Internet User Demographics And Consumer Response Toward IA
RESEARCH METHODLOGY
Type of Research Method
The Sample
Data collection
Data Analysis method
Objectives of the study
DATA ANALYSIS AND INTERPRETATION
FINDINGS
LIMITATIONS
RECOMMENDATIONS
Conclusion
BIBLIOGRAPHY
APPENDIX : QUESTIONNAIRE

 


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