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A Comparative study of Swabhimani Milk brand with Amul milk brand amongst customers

Rs. 2,000.00

Over the span of three decades, India has transformed from a country of acute milk shortage to the worlds leading milk producer, with production exceeding 100 million tonnes in 2006. This phenomenal success is attributed to a Government initiative known as Operation Flood and its intense focus on dairy development activities. In that initiative, rural milk shed areas were linked to urban markets through the development of a network of village cooperatives for procuring and marketing milk. And milk production and productivity were enhanced by ensuring the availability of veterinary services, artificial insemination, feed and farmer education. The investment paid off, promoting production gains of 4 or 5 percent per annum.
However, that growth has slumped to less than 3 percent in recent years, raising cause for concern. The slowdown is attributed to the decline in investment in the dairy sector since the end of the Operation Flood initiative. Central and state government allocation for dairy development has diminished in the past two five year plans.

Emerging situation
Dairy is currently the top ranking commodity in India, with the value of output in 2004 at 1.179 billion rupees, which is almost equal to the combined output value of rice and wheat. Despite the importance of the dairy sector in overall GDP, it receives less government budgeting than the agriculture sector. Further, there has been no concentrated investment in the development of value added or innovative products, nor any serious effort to support and modernize the informal sector.
In light of the increasing demand driven by the growing population, higher incomes and more health consciousness, the slowdown in dairy industry growth is severely worrisome. Based on estimates by the National Dairy Development Board, the demand for milk is likely to reach 180 million tonnes by 2022. To supply the market, an average incremental increase of 5 million tonnes per annum over the next 15 years is required a doubling of the average incremental rate achieved over the past 15 years. In the absence of sufficient increased production, India will need to rely on the world market for imports. And because of the huge volume required, it will affect global milk prices. Thus, focusing on areas for local dairy development is critical.

Number of Pages of Project Report: 58
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1 Introduction
CHAPTER 2 Industry Profile
CHAPTER3 Company Profile
CHAPTER 5 Theoretical Background
Porters Five Forces of Competitive Position Analysis
CHAPTER 6 Literature Review
CHAPTER 7 Research Methodology
Data Analysis
Findings & Recommendations


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