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A Study of Brand Building on Internet And customer perception for Privacy Issues

Rs. 2,000.00

The digitalization of our physical world what many are now calling the Internet of Things is challenging our expectations of privacy. Adding sensors to ourselves, and to the objects and places around us, renders our physical world communicable, contextual, and trackable. The full implications of ubiquitous connectivity cant be fully understood or foreseen by the industry driving it, never mind the end users assumed to adopt it.
Altimeter Group conducted a survey of 2,062 American consumers to ascertain consumer perceptions of privacy around the Internet of Things. This report summarizes findings and insights from this data in an effort to address the unprecedented implication and challenge of the Internet of Things: privacy.
Consumers are decidedly anxious about the use and sales of their data, especially in physical environments; At least half of consumers surveyed express extreme discomfort with the use and sale of their data across all realms, from their bodies to public spaces, and everywhere in between. Our research finds a massive gulf between consumer awareness and industry practices when it comes to privacy, one which businesses that wish to effectively apply sensors to their consumer facing programs must address immediately.
The findings of this study reveal more than a concerned citizenry, they reveal tremendous opportunities for companies to foster more trusted customer relationships. Readers of this report will access numerous data charts, findings and analysis of our survey, as well five ways to begin communicating with and engaging consumers more effectively about the use of their data.

Number of Pages of Project Report: 58
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Theoretical Background
Perceived Privacy Risk
Privacy Risk and the Internet
Perceived Privacy Risk and Willingness to Provide Personal Information Online
Perceived Risk and Willingness to Purchase
Isolating Perceived Privacy Risk
Alleviating Perceived Privacy Risk
The Risk-Trust Relationship
Privacy Policy Disclosure and Online Trust
The Effects of Brand Strength
The Interaction between Privacy Policy Disclosure and Brand Strength
A Conceptual Model
Brand equity in service industry
Consumers buying behaviour
Literature Review
Research Methodology
Objectives of the study
Methodology of the study


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