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Marketing strategies & competitiveness among telecom services in NCR

Rs. 3,000.00



Introduction:
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. A market analysis also enables the entrepreneur to establish pricing, distribution, and promotional strategies that will allow the company to become profitable within a competitive environment. In addition, it provides an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future of your business.

Begin your market analysis by defining the market in terms of size, structure, growth prospects, trends, and sales potential.

The total aggregate sales of your competitors will provide you with a fairly accurate estimate of the total potential market. For instance, within the beer brewing industry, the total market potential would be the total sales of malt beverages in the United States, which is 15.2 billion.

Once the size of the market has been determined, the next step is to define the target market. The target market narrows down the total market by concentrating on segmentation factors that will determine the total addressable market the total number of users within the sphere of the business's influence. The segmentation factors can be geographic, customer attributes, or product-oriented.

For instance, if the distribution of your product is confined to a specific geographic area, then you would want to further define the target market to reflect the number of users or sales of that product within that geographic segment.

Number of Pages of Project Report: 148
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
INTRODUCTION
THEORETICAL BACKGORUND
SAMSUNG MOBILES: SMARTPHONE STRATEGY FOR THE INDIAN MARKET
THE SMARTPHONES
THE SAMSUNG MOBILE BUSINESS
LITERATURE REVIEW
THE ORGANIZATION: SAMSUNG
RESEARCH METHODOLOGY
THE OBJECTIVES OF THE STUDY
THE RESEARCH DESIGN
THE DATA ANALYSIS
FINDINGS
RECOMMENDATIONS
LIMITATIONS
CONCLUSION
BIBLIOGRAPHY
APPENDIX

 


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