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Impact Of Consumer Behavior With Respect To Automobile Industry

Rs. 2,500.00

Buying a car or a two wheeler is no longer a predictable, linear, unidirectional process.

Today almost every customer is a digital customer who is always connected, and who discovers new products faster than before, continually compares and evaluates products and services quicker than before, and can make purchases effortlessly with a click of a button.

Drawing on research on consumer behavior and client experiences, Accenture has developed the Nonstop Customer Experience Model which shows that customers frequently reevaluate their decisions and available alternatives.

This makes the customer journey dynamic, fluid and continuous because, in addition to physical touch points, the customer is able to tap into multiple digital touch points that are always on and are easily accessible whether the customer is at home, at a dealership, on the road or anywhere else.

Traditionally, OEMs could focus their sales effort at the point of sale or at the dealership. However, in the digital world, customers are won at the evaluation stage itself, which itself can be continuous and iterative.

According to the Accenture global automotive survey of 10,000 customers across eight countries including India, an overwhelming 93 percent of all surveyed drivers seeking to purchase a new car use some form of digital process to research their buying preference.

Number of Pages of Project Report: 60
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1 Introduction
CHAPTER 2 Background of the study
Effect of Brand Image on Consumer Behavior
Information search
Purchase decision
Post Purchase Behaviour
Types of Consumer Buying Behavior
Routine Response
Impulse Buying
Limited Decision Making
Extensive Decision Making
What is Consumer Buying Behavior?
Status and Culture
Maslows Hierarchy of Needs
Types of buying behaviour.
Stages of the Consumer Buying Process
Social Factors
CHAPTER 3 Literature Review
CHAPTER 4 Research Methodology
Objectives of the study
Type of Research Method
The Sample
Data collection
Data Analysis method
CHAPTER 5 Data Analysis
Graphical Presentation of customer responses
Factor Analysis

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