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Marketing of Computer Stationery in India

Rs. 2,000.00



Introduction:
Computer stationery is normally defined as the papers pre-printed or otherwise used to communicate data to computer or to user; such communication normally is being done continuously by computer and so requires stationery in huge amount. Computer stationery many a times is known as continuous stationery. Computer stationery is normally divided into two group (1) Single ply stationery (2) Multipart stationery. Single ply is used normally for simple tasks like – preparing pay rolls or for training programming, where computer at one time perform one task multi part stationery is used in computers having more than one terminals when various jobs are handled by computer and job is very complex, multi-part stationery is used. It facilitates to get different output at a time on different terminals and even to have more than one copy at a time from the same result. Beyond this some use pre-printed stationery and some plain. It is understood that almost 25 percent of total computer stationery is used are pre-printed. Many new uses of computers are developing and that enforce to introduce new design of stationery too. The demand for computer stationery depends upon the expanding use of computer and its increase in population so there is wide scope for entrepreneurs to venture into this project.

Conventionally, stationery stands for a wide gamut of materials like paper, office supplies, writing implements, greeting cards, etc. However, as per the contemporary definition of the term, ‘stationery’ more specifically relates to materials used for formal or personal correspondence. The Indian stationery industry is worth Rs 4,000 crore, comprising of a wide variety of products and categories. It can roughly be classified into paper products, writing instruments, computer stationery, school stationery, and office stationery. Though the Indian stationery industry is dominated by local stationery players, a large number of organised players are now entering the industry.

Number of Pages of Project Report: 75
Package Includes: Synopsis and Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION 1
THE FOUR PS MODEL 11
HOW TO USE THE FOUR PS OF MARKETING? 13
CHAPTER 2: LITERATURE REVIEW 21
CHAPTER 3: COMPANY'S NAME: LOTUS STATIONERY 35
CHAPTER 4: RESEARCH METHODOLOGY 42
RESEARCH PARADIGM 42
RESEARCH DESIGN 43
TYPE OF RESEARCH METHOD 43
DATA SOURCE 43
THE SAMPLE 43
SAMPLING TYPE 44
DATA COLLECTION 44
DATA ANALYSIS METHOD 44
CHAPTER 5: DATA ANALYSIS AND INTERPRETATION 46
FINDINGS 60
RECOMMENDATIONS 62
TRADE SHOWS 62
INTERNET MARKETING 62
SUB-NICHE MARKETING 63
MOBILE APPS 63
LIMITATIONS 66
CONTRIBUTION FROM THE STUDY 67
FUTURE DIRECTIONS FOR FURTHER RESEARCH 68
REFERENCES 69
QUESTIONNAIRE 70





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