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Sales and Distribution of McDonald’s

Rs. 1,500.00



Introduction: The primary goal of this Sales Management project is to provide information about the various activities performed of the sales and distribution process by Mcdonald’s.
This project has been designed to highlight the information about the channel distribution, selection of channel member, order processing, warehousing, financial term and transport in respect of distribution process and sales, targets assigning, responsibility, performance appraisal in respect of Sales functioning.
Regarding the Mcdonald’s projects, we have got the primary data through co-officials. During our meeting with these people we came to know about the channels of distribution of the product. In this point they told us that for the local consumer, the channel of distribution is from the organization to Distributor to Retailer and at consumer, where as for central Organization it is Organization to C&F to distributor to Retailer and at last to Consumer. In Mcdonald’s, they have Superstroker in place of C&N, but the functions of both are same. The organization provides with certain discounts to its end retailer. While choosing an outlets an organization has to keep certain factors in mind like Godown facilities, registered office, Van, Trucks, Three-wheelers for transport etc.
These organizations have a target to be completed in an annual basis. They engage sales person for these tasks that are given a target for a month. They are given certain responsibility like supply goods, make new customer, report about the sales.
These organizations don’t give dealership to everybody. Firstly they see that the person is financially strong and capable of successfully handling all the work of that organization.

Number of Pages of Project Report: 74
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
Acknowledgement
Preface
Executive Summary
Objectives of the Project
1. Business Sector and Organization
2. Background and History of McDonald's
3. McDonald's India
- History
- Timeline
- McDonald's Indian Strategy
- SWOT Analysis
- The Marketing Mix

4. Literature Review
A. Sales and Distribution Management
B. Sales Management - Formulation of Sales Strategy
-- The Promotional Tools/Strategies
C. Logistics Management
D. Product Life Cycle

5. Marketing Strategies: Stages
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage

6. Findings and Analysis
- Distribution Channels
- Functions performed by different channel member
- Selection of Channel Members
- Financial Terms and Conditions
- Order Processing
- Warehousing
- Physical Movement of the goods

7. Sales Functioning
- Factors taken into account while assigning targets and territories
- Targets
- Responsibilities of the Sales person
- Performance Appraisal
- Management Responsibility
-- Purpose
-- Scope
-- Responsibility
-- Method
- Customer focus
- Quality Policy
- Planning
- Quality Objectives
- Quality Planning
- Responsibility, Authority and Communication
- Management Representative (MR)

8. Management Review
- General
- Review input
- Review Output
- Records and Forms
- Responsibilities and Authority
- General Manager
- Production Manager
- Quality Control Manager
- Store & Material Incharge
- Purchase Incharge
- Training & HR
- Product Testing Laboratory Incharge
- Marketing and Sales Manager
- Management Representative

9. Resource Management
- Purpose
- Scope
- Responsibility
- Method
-- Provision of Resources
-- Human Resources
- Infrastructure
- Work Environment
- Instructions
- Records and Forms

10. Limitations

11. Recommendations

12. Bibliography


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