Introduction:
For any organization to be effective there should be effective distribution management process to convey finished products from the manufacturer to the final consumers. This is because without distribution the best product will not be delivered and the marketing mix will break down and fail. As a result of this, firms are increasingly adopting supply chain management to reduce cost, increase market share and sales, and build solid customer relations (Ferguson 2000). Supply chain management can be viewed as a philosophy based on the belief that each firm in the supply chain directly and indirectly affects the performance of all the other supply chain members, as well as ultimately, overall supply chain performance (Cooper et al, 1997). The effective use of this philosophy requires that functional and supply-chain partner activities are aligned with company strategy and harmonized with organizational structure, processes, culture, incentive and people (Abell 1999).
Distribution channel consists of a group of individuals or organizations that assist in getting the product to the right place at the right time. Distribution plays a vital role, primarily because it ultimately affects the sales turnover and profit margins of the organization. If the product cannot reach its chosen destination at the appropriate time, then it can erode competitive advantage and customer retention.
A distribution channel strategy enables you to sell to customers in geographical areas or market sectors that your direct sales team cannot reach. You can choose from a number of distribution channels, including WHOLESALERS, retailers, distributors and the Internet. Each channel gives you different options for dealing with customers and prospects. However, to ensure that your distributors operate effectively on your behalf, your strategy must incorporate the right level of control and support.
Number of Pages of Project Report: 54
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)
Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
CHAPTER 2: COMPANY PROFILE
CHAPTER 3: LITERATURE REVIEW
CHAPTER 4: RESEARCH METHODOLOGY
RESEARCH PARADIGM
RESEARCH DESIGN
TYPE OF RESEARCH METHOD
DATA SOURCE
THE SAMPLE
SAMPLING TYPE
DATA COLLECTION
DATA ANALYSIS METHOD
CHAPTER 5: DATA ANALYSIS AND INTERPRETATION
CONCLUSION
RECOMMENDATION
CONTRIBUTION FROM THE STUDY
LIMITATIONS OF THE STUDY
FUTURE DIRECTIONS FOR FURTHER RESEARCH
QUESTIONNAIRE
REFERENCES
