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MARKETING STRATEGY PLAN OF ICEBERG FOODS LIMITED IN INDIAN MARKET

Rs. 2,500.00



Introduction:
A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand list of actions, a marketing plan without a sound strategic foundation is of little use. or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan.

A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer.

The marketing plan implements your marketing strategy. Or, as I put it in my article, "The Key to Marketing: Use a Plan", "the marketing strategy provides the goals for your marketing plans. It tells you where you want to go from here. The marketing plan is the specific roadmap that's going to get you there. "

A marketing plan may be developed as a standalone document or as part of a business plan. Either way, the marketing plan is a blueprint for communicating the value of your products and/or services to your customers.

Number of Pages of Project Report: 71
Package Includes: Proposal/Synopsis + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
CHAPTER 2: COMPANY PROFILE
UNITED BREWERIES GROUP
ROYAL CROWN COLA INTERNATIONAL
SHRI KISHORE AGARWAL
CHAPTER 3: LITERATURE REVIEW
CHAPTER 4: RESEARCH METHODOLOGY
RESEARCH PARADIGM
RESEARCH DESIGN
DATA SOURCE
SAMPLING UNIT
SAMPLING SIZE
SAMPLING TYPE
TOOLS OF ANALYSIS
CHAPTER 5: DATA ANALYSIS AND INTERPRETATION
FINDINGS
CONCLUSION
RECOMMENDATIONS
LIMITATIONS
FUTURE DIRECTION FOR FURTHER RESEARCH
QUESTIONNAIRE
REFERENCES


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