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Customer's Perception on IDBI Bank: An Empirical study

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Introduction:
Perception is one of the objects studied by the science of consumer behaviour. Analyzing the works of scientists studying consumer behaviour, it is possible to make a conclusion that perception is presented as one of personal factors, determining consumer behaviour. Personal factors mean the closest environment of a human, including everything what is inside the person, his head and soul, characterizing him as a personality.

Using his sensory receptors and being influenced by external factors, the person receives information, accepts and adapts it, forms his personal attitude, opinion, and motive, which can be defined as factors that will influence his further activity and behaviour. Perception within this context is considered as one of the principal personal factors, conditioning the nature and direction of remaining variables. Authors J. C. Mowen (1987), D. L. Loudon and A. J. Della Bitta (1993) determine perception as a phase of information processing, while C. G. Walters and B. J. Bergiel(1989), F. G. Crane and T. K Klarke (1994), G. D. Harrell, G. L. Frazier (1998), M. R.Solomon (1999), B. Dubois (2000) define perception as a separate variable of consumer behaviour having features of the process and including separate phases of the process. C.G. Walters and B. J. Bergiel (1989) characterize perception as a solid process duringwhich an individual acquires knowledge about the environment and interprets theinformation according to his/her needs requirements and attitudes. The works of F. G.Crane and T. K Klarke (1994), G. D. Harrell, G. L. Frazier (1998), M. R. Solomon (1999), B. Dubois (2000) present perception as a more complicated process, during which sensory receptors of a consumer capture a message sent by external signals and the information received is interpreted, organized and saved, providing a meaning for it and using it in a decision making process.

One of the most important developments in banking sector has been the growth of the financial industry over the past two decades. The benefits of financial industry can be seen in the form of large scale industrial development, increased employment opportunities, higher turnover as well as revenue generation to the government and also increase in export of goods and services. Banking industry in India has undergone a process of evolution with the package of time. To count or to depend on a bank merely by the function it is supposed to perform would be insufficient in the world that we live today. Investments play a vital role on the part of the customers. A real investor does not simply throw his or her money random investment; he or she performs through analysis and commits capital only when there is a reasonable expectation of profit. Hence they both are interdependent i.e., it all depends upon the customer. “Customer knows what to expect”. Today banks have a relationship management approach with their clients.

Number of Pages of Project Report: 52
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:

CHAPTER 1: INTRODUCTION
COMPANY PROFILE: IDBI BANK
RATIONALE OF THE STUDY
NEED OF THE STUDY
STATEMENT OF THE PROBLEM
CHAPTER 2: LITERATURE REVIEW
CHAPTER 3: RESEARCH METHODOLOGY
TYPE OF RESEARCH METHOD
THE SAMPLE
DATA COLLECTION
DATA ANALYSIS METHOD
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
FINDINGS
CONCLUSION
SUGGESTIONS AND RECOMMENDATIONS
LIMITATIONS OF THE STUDY
FUTURE DIRECTIONS FOR FURTHER RESEARCH
CONTRIBUTION FROM THE STUDY
QUESTIONNAIRE
REFERENCES


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