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A Study on Sales and Distribution Strategies of Exide Invertor Batteries in Uttar Pradesh

Rs. 2,500.00



Introduction:
Exide Technologies is the India’s largest producer of automotive lead-acid batteries for automotive and industrial applications. Exide industries provide a comprehensive range of stored electrical energy products and services for industrial and transportation applications.

The project was carried out for study and analysis the dealers network and consumer’s perception about Exide batteries in Uttar Pradesh.

It was done mainly to know the satisfaction level of the dealers against the different services provided by the company and also to know the consumer’s satisfaction against the product and services provided by the dealers.

For over 85 years, Exide Industries Limited has pioneered battery technology in India. It is the only company in the country to design and manufacture batteries from 2.5 AH - 20600 AH unconventional flooded and VRLA design.

Exide is only company which manufactures submarine battery in Asia. Exide has responded to defense needs with our indigenous batteries for the Indian Navy’s German design HDV submarines.

Automobile manufacturers are among the largest companies in the world. These corporations are often multinational, meaning they have subsidiaries and manufacturing plants in many different countries. These companies often share parts, use parts made in foreign factories, or assemble entire cars in foreign countries. The three major automobile manufacturers in the United States— General Motors Corporation, Ford Motor Company, and Chrysler, formerly DaimlerChrysler AG —provide much of the industry's total direct employment in the United States, but increasingly foreign automakers, such as Toyota Motor Corporation and Nissan Motor Co., Ltd., are building automobile assembly plants in the United States.

In 2008, more than 70 million motor vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9million in Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in Latin America, 2.4 million in the Middle East and 1.4 million in Africa.
The Indian automotive component industry is dominated by around 500 players which account for more than 85% of the production. The turnover of this industry has been growing at a mammoth 28.05% per annum from 2002-03 onwards as illustrated in Fig. which clarifies its emergence as one of India's fastest growing manufacturing sectors.

The global battery market is estimated at around US $11bn and is highly consolidated, with the Top-3 players constituting about 55% of the market – Johnson Controls (30%), Exide Tech (14%) and GS Yuasa (11%).The Company has a market share of 72% in case of Automotive OEM and 70% in case of Organized Retail.

Number of Pages of Project Report: 82
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
1.1 Introduction of the Topic
1.2 Scope of the study
1.3 Objectives of the study
CHAPTER 2: COMPANY PROFILE
CHAPTER 3: THEORTICAL PERSPECTIVE
Distribution Channels Key Concepts & Steps
Before you begin
Evaluate how your end-users need to buy
Match end-user needs to a distribution strategy
Identify natural partners
Build your distribution channel
Minimize pricing conflicts
Drive revenue through the channel
After Distribution Channels
CHAPTER 4: LITERATURE REVIEW
CHAPTER 5: RESEARCH METHODOLOGY
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
FINDINGS
LIMITATIONS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSIONS
ANNEXURE I: BIBLIOGRAPHY
ANNEXURE II: WEBLIOGRAPHY
ANNEXURE III: QUESTIONNAIRE


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