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An Empirical Study to Determine Strategies for Tata Docomo to Increase Its Market Share in Uttar Pradesh

Rs. 2,500.00



Introduction:
Access to telecommunication services has become the prime mover of the socioeconomic development in this information age. The role of Telecommunication, an engine of growth with multiplier and the social leveler, has been globally well recognized. To bridge the prevailing information gap between the ‘connected’ and ‘the not connected’, governments the world over have endeavored to ensure the ubiquity of telecommunication nationwide. Provision of universal access to basic telecommunication services at affordable price is considered important by the governments of all countries and mandated by their policies, regulation or legislation. The Indian telecom market has been displaying sustain high growth rates. Riding on expectation overall high economic growth and consequent rising income levels, it offers an unprecedented opportunity for foreign investment. A combination of factor is diving growth in the telecom market, promising rich return on investment.

Universal service is a dynamic concept that provides for nation-wide coverage, non-discriminatory access, and widespread affordability. Nationwide coverage requires huge investment and also entails high operating cost. To meet the criterion of affordable pricing, the revenue may fall short of cost and hence cause deficits. The universal service policy has to reconcile the three contending criteria, i.e. availability, accessibility and affordability.

Number of Pages of Project Report: 98
Package Includes: Synopsis/Project Proposal + Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
EXECUTIVE SUMMARY
CHAPTER 1: INTRODUCTION
1.1 TELECOMMUNICATION INDUSTRY – INTRODUCTION
1.2 SCOPE OF THE STUDY
1.3 OBJECTIVES OF THE STUDY
CHAPTER 2: COMPANY PROFILE
CHAPTER 3: THEORITICAL PERSPECTIVE
CHAPTER 4: LITERATURE REVIEW
LAYING THE SOCIAL MEDIA STRATEGY
THE EXECUTION
DEMYSTIFYING THE STRATEGY
THE OUTCOME
TATA DOCOMO AND AIRCEL TERMINATE 3G ROAMING DEAL
NEW LAUNCHES BY TATA DOCOMO
TATA DOCOMO’S UNLIMITED CALLING PLAN TERMS & CONDITIONS
CHAPTER 5: RESEARCH METHODOLOGY
CHAPTER 6: DATA NALYSIS AND INTERPRETATION
FINDINGS
LIMITATIONS
SUGGESTIONS AND RECOMMENDATIONS
SCOPE OF FUTURE STUDY
ANNEXURE I: BIBLIOGRAPHY





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