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NRI Business-Improving Market Share

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Introduction:
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. A market analysis also enables the entrepreneur to establish pricing, distribution, and promotional strategies that will allow the company to become profitable within a competitive environment. In addition, it provides an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future of your business.

Begin your market analysis by defining the market in terms of size, structure, growth prospects, trends, and sales potential.

The total aggregate sales of your competitors will provide you with a fairly accurate estimate of the total potential market. For instance, within the beer brewing industry, the total market potential would be the total sales of malt beverages in the United States, which is $15.2 billion.
Once the size of the market has been determined, the next step is to define the target market. The target market narrows down the total market by concentrating on segmentation factors that will determine the total addressable market -- the total number of users within the sphere of the business's influence. The segmentation factors can be geographic, customer attributes, or product-oriented.

For instance, if the distribution of your product is confined to a specific geographic area, then you would want to further define the target market to reflect the number of users or sales of that product within that geographic segment.

Number of Pages of Project Report: 64
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
BRIEF PROFILE OF STUDENT
INTRODUCTION OF STUDY
BRIEF PROFILE OF ORGANIZATION: ICICI BANK
COMPETITOR OF THE ORGANIZATION
CHAPTER 2: FRAMEWORK OF STUDY
THEORETICAL FRAMEWORK
LIMITATIONS OF STUDY
CHAPTER 3: LITERATURE REVIEW
NRI BANKING IN ICICI BANK
NRI BANKING
CHAPTER 4: RESEARCH METHODOLOGY
CHAPTER 4: ANALYSIS & INTERPRETATION
FINDINGS & RECOMMENDATIONS
CONCLUSION
BIBLIGRAPHY
APPENDIX 1


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