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Marketing Strategies of Tata Group

Rs. 2,000.00



Introduction:
As the Tata Group is a worldwide concern operating in more than 100 countries with thousands of products, there is almost no industry which seems to be untouched by the group. Most of the data available and analysed by many researchers are based on a particular industry such as steel, automobile, chemicals, technology etc. or Tata's approach on a specific country such as Bangladesh, Vietnam, USA, and UK. However, there is no relevant data found which directly overview the group and produced any facts with the SWOT analysis, Strategic intent, Strategic capabilities, Business model, Strategic position etc. However; the present author here is tried to analyse the Tata group as a group of industries based on the data found and the recent trend of globalization and markets, while exploring the facts of Tata's current strategies.

It works silently, and behind the scenes. But it has been transforming the face of businesses across industries, functions and geographies. The Tata Strategic Management Group (TSMG) advises clients in the areas of strategy formulation, strategy deployment, performance improvement and business analytics.

When TSMG was founded in 1991, it operated exclusively in the strategy spce and worked mostly with Tata group companies. Today, it is spread over several industries, and has clients from all over India and around the world.

But, says TSMG chief executive Raju Bhinge, this is only a beginning. He sets out the company's vision, "Our goal for 2010 is to be the leading Indian multinational management consulting firm, with at least 10 lines of business, a presence in 10 countries and over 50 per cent of revenues from outside India."

Currently, TSMG is offering management consulting services in West Asia (Dubai, Saudi Arabia and Yemen) and South Asia (Sri Lanka and Bangladesh). This is in addition to India entry studies for clients across the globe (North America, Europe / UK and South East Asia).

Number of Pages of Project Report: 70
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
COMPANY PROFILE
OBJECTIVES OF THE STUDY
STATEMENT OF THE PROBLEM
NEED FOR THE STUDY
CHAPTER 2: LITERATURE REVIEW
CHAPTER 3: RESEARCH METHODOLOGY
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
FINDINGS
CONCLUSION
SUGGESTIONS AND RECOMMENDATIONS
LIMITATIONS OF THE STUDY
DIRECTIONS FOR FUTURE RESEARCH
CONTRIBUTION FROM THE STUDY
QUESTIONNAIRE
REFERNCES


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