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Impact of Marketing Strategies of Hyundai I20 of Hyundai Motors India Limited with reference to Bangalore

Rs. 2,500.00



Introduction:
The Automobile industry in the Republic of India is one of the largest in the world. It is the world's second largest manufacturer of motorcycles, with annual sales exceeding 8.5 million in 2009. India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, with an annual production of more than 2.6 million units in 2009. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea and Thailand. Following India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry.

This project has been made taking into consideration the core steps followed in integrated marketing communication. The motive of the project is to design, manage and monitor advertising budget for a company and thus we have considered Hyundai India Motors as our company for the same and the product taken is Hyundai’s i20 hatchback model.

The method considered for designing the advertising budget is “Percentage of Sales”. Percentage of sales is a procedure used to set advertising budget based on pre determine percentage of past sales or a forecast of future sales. This method of budget allocation is popular with advertisers because of its simplicity and ability to relate advertising expenditures directly to sales.

This project aims to find out the marketing strategies of Hyundai i20 model.

Number of Pages of Project Report: 84
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
CHAPTER 1: INTRODUCTION
CHAPTER 2: THEORETICAL PERSPECTIVE
CHAPTER 3: LITERATURE REVIEW
CHAPTER 4: THE ORGANIZATION
4.1 ABOUT HMIL
4.2 HYUNDAI MOTOR INDIA FOUNDATION (HMIF)
CHAPTER 5: THE MODEL HYUNDAI I20
CHAPTER 6: MARKETING STRATEGIES OF I20
6.1 FACTS ABOUT I20
6.2 PLATFORM
6.3 ENGINES
6.4 SPECIFICATIONS
6.5 DESIGNING OF THE ADVERTISING BUDGET
6.6 MANAGING THE AD BUDGET
6.7 ADVERTISING CHANNELS WITH ALLOCATIONS
6.8 MONITORING THE AD BUDGET
6.9 PORTER’S FIVE FORCES MODEL
6.10 SWOT ANALYSIS
CHAPTER 7: RESEARCH METHODOLOGY
7.1 OBJECTIVES OF RESEARCH
7.2 MOTIVATION IN RESEARCH
7.3 TYPES OF RESEARCH
7.4 OBJECTIVES OF STUDY
7.5 THE SAMPLE
CHAPTER 8: DATA ANALYSIS
FINDINGS
RECOMMENDATIONS
LIMITATIONS
CONCLUSION
REFERENCES
APPENDIX: QUESTIONNAIRE


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