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Factors Affecting Consumer Buying Behaviour Towards Branded Apparel

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Introduction:
Consumer behavior relies upon couple of factors that should be considered in almost any industry. Within the outfit industry, you will find several intertwining factors known that influence consumer behavior. The Web as you knows well has its own importance in virtually every type of trade, but brand recognition is driven by some factors that their very own concepts.

Trade is directly determined by communication, and nowadays the web it is regarded as probably the most important and reliable way of communications for trade. It's because of this that brand promotion is considerably associated with using the web. However, it must be stated that the web is really a tool for marketing a brandname out of the box other way of brand promotion.

Cellular the web becoming an important medium by which clients might be conveyed with, consumer behaviors, and most importantly, consumer-purchase choices, become an essential subject. Watching consumer-purchase choices recently, it may be stated that there's immense scope for growing industries that receive positive reactions from customers. A good example of this really is observed with a few organizations within the outfit industry. A business for example Levis is a great one to see the potency of branding on consumer-purchase choices. Additionally purchases made at shops, online purchases happen to be crucial as purchases of are often made and therefore are thought to become substantially reliable. This reflects the way customers depend on brands like Levis. For buying clothes and placing orders, advertising online is the initial step towards tugging in clients. Indeed, this task is thought to work as you will find numerous people who first see advertisements online, after which choose to physically check a campaign out. However, this isn't the only method that individuals wish to explore promotions of clothes or other industry.

Consumers want to look at things on their own. You will find many customers which don't depend on the web for buying what they need. They'd rather shop, and you will find indeed many customers who spend several hrs each week in shopping malls trying to find what they need. Of these consumers you will find different types of customers, and all these has different qualities. Some search for stuff that's cheaper and reliable while some want quality. Individuals who look for quality understand what brands they need generally.

Determining things to obtain a consumer's perspective is dependent on which satisfies her or him. From the manufacturer's perspective, you should know very well what interests someone most, and according to these interests, producers try to develop their brands. Producers need to create a brand identity to be able to seek brand loyalty of customers. Once producers learn to read their customers, they are able to influence their buying choices, which is precisely targeted at by marketing a brandname and dealing towards its selling energy.

Number of Pages of Project Report: 83
Package Includes: Project Report
Project Format: Document (.doc)

Table of Contents of Project Report:
ABSTRACT
CHAPTER I - INTRODUCTION
1.1 INTRODUCTION
1.2 NEED FOR THE STUDY
1.3 OBJECTIVE OF THE STUDY
CHAPTER II - ORGANIZATION PROFILE: DUBAI OUTLET MALL
CHAPTER III - THEORETICAL BACKGROUND OF THE STUDY
3.1 THEORETICAL BACKGROUND
3.2 LITERATURE REVIEW
CHAPTER IV - RESEARCH METHODOLOGY
4.1 RESEARCH DESIGN
4.2 SELECTION OF THE STUDY AREA
4.3 SAMPLING DESIGN
4.4 TYPE OF DATA COLLECTED
4.5 METHOD OF DATA COLLECTION
CHAPTER V- ANALYSIS AND INTERPRETATION
CHAPTER VI -FINDINGS
CHAPTER VII -RECOMMENDATIONS
CHAPTER VIII- CONCLUSION
LIMITATIONS OF THE STUDY
BIBLIOGRAPHY
APPENDIX: QUESTIONNAIRE


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